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Inspiration

Embrace authenticity

id you know it’s common for sales profession- Customers can distinguish between those who genuinely
als to focus on how they should behave rather believe in their work and those who speak out of
than expressing their true feelings? This often obligation. This insincerity puts you and your company at
D leads to pleasing others superficially while a disadvantage.
harming themselves and their clients in the long run.
Communicate with your peers
Consider whether you go through your day with a smile, Instead of pretending all is well when you have unvoiced
pretending to be satisfied with your company's new concerns, talk with your colleagues and explore ways to
platform, customer support or other aspects of your work improve the situation. Embracing this type of collaboration
when in reality, you are frustrated. If this sounds familiar, and strengthening your partnerships with peers can not
you likely aren't fooling anyone. The quality of your work only create a better working environment, but it can also
may be declining because you lack the motivation to dramatically enhance your service to clients.
perform your duties.
Look into yourself Authenticity in your interactions builds trust and fosters
long-term relationships with clients.
If you suspect a disconnect between your actions and true When your actions align with your values and beliefs,
feelings, consider these questions: you can achieve remarkable things. You understand your
• Has my current behavior improved the situation? desires and emotions, communicate them clearly and
reduce misunderstandings.
• Who benefits from my actions?
• What am I avoiding? This alignment allows you to serve both your clients and
• Who am I trying to protect? yourself effectively. When you are authentic, you are
paving the way for sustained success and happiness.
• What would happen if I lived authentically?

In bringing your issues to light, you may find that trying
to protect yourself or others isn't actually helping anyone
and might be worsening the situation. For example, if
you don’t believe in your sales materials, potential clients
will sense your insincerity during presentations. This can
erode trust and damage your professional reputation. Kate Gillespie, President and CEO

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