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Inspiration

Helping merchants prepare for

Thanksgiving weekend sales

hanksgiving weekend is almost here, and while 3. Reinforce security measures: During the holiday
shoppers continue to find new ways, times and shopping season, fraud risks increase. Help merchants
places to do their year-end holiday shopping, with out-of-date technology adopt tools such as two-
T Black Friday and Cyber Monday sales remain factor authentication, tokenization and encryption
critical to merchants' success during the season. You, as to reduce vulnerabilities. Additionally, educate them
ISOs and merchant level salespeople (MLSs), play a cru- about fraud prevention tactics, such as monitoring
cial role in helping them navigate this busy period. unusual transaction patterns. Helping them automate
some of these processes will also enhance security.
To make the most of the season, smaller merchants, in
particular, need help with optimizing their payment 4. Provide tailored marketing support: Assist mer-
processes to ensure they're ready for the surge in chants by offering insights on running effective promo-
transactions. Here are some steps to take: tions and loyalty programs. Helping them implement
marketing tools integrated with their payment systems
1. Make sure payment systems are ready: Before the can drive traffic and encourage repeat business.
rush, verify that payment terminals, POS systems and
ecommerce platforms are functioning smoothly. En- By taking time now to provide support and ensure
courage merchants to run tests on their payment infra- merchants’ payment processes are optimized for the
structure and update any outdated software or hard- season, you can help them maximize sales and maintain
ware to prevent issues during peak times. secure, efficient operations during Thanksgiving weekend
and beyond.
2. Promote contactless and mobile payments: With
more customers preferring contactless payments and
mobile wallets, it’s essential to educate merchants
about integrating these payment methods. Offering
a range of payment options can speed up transaction
times and provide a safer, more convenient shopping
experience for customers. Kate Gillespie, President and CEO

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