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Letter from the editor

he Consumer Financial Protection Bureau
issued a rule designed to place control of
personal financial data into the hands of
T consumers. Part of the evolving open bank-
ing landscape, the rule promises to make it easier for
individuals to manage who accesses their critical bank-
ing information. Inspired by Europe's early standards,
Howdy
the CFPB seeks to streamline consumer data shar- Howdy
ing across U.S. financial service providers. However,
despite support from some merchants who see poten-
Y’all!
tial in reducing reliance on credit card fees, the new Y’all!
rule has met fierce opposition. Bank advocacy groups
and privacy advocates voiced concerns about data
security and the practical implications for financial
institutions. Payments leaders emphasized the need for
consistent standards to enhance security and consumer
experience. The lead article in this issue explores what
this rule means for financial service providers, mer-
chants and consumers alike.
Open banking goes hand in hand with the digital pay-
ments revolution taking place across the United States,
a topic one of our contributors explores within these I’m working hard to help you increase
e
u incr
m w
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as
p y
o he
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o
g ha
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pages. Other topics addressed by industry experts in-
your bottom line today!
clude the need for folks who believe self-attended solu- y o ur b o t t o m line t o d a y!
tions are years away to wake up, because these solu-
tions are already embedded in the fabric of our lives;
o B
N
ull
the FDIC's response to the Synapse bankruptcy by pro- No Bull
posing requirements that would substantially alter the
oversight, recordkeeping and reconciliation required
by banks partnering with fintechs; and the basics of Customized advertising campaigns
cash advance products provided as a primer for those to fit any size company and budget.
new to the industry and a refresher for seasoned pro-
fessionals. • Spotlight Innovators’ Pages
News stories we've highlighted include an expected (frequently updated content)
increase in U.S. year-end holiday spending, which the
NRF credits to a strong job market and consumer flex- • Print (various size options)
ibility across shopping channels; Visa's partnership • Resource Guide listing
Analytic Partners to provide U.S. merchants with AI-
driven data analytics to enhance marketing spend ef- (print/online/front page options)
ficiency and growth; a report from Nacha noting a 67.5 • Email Blasts (to GS readership)
percent increase in same-day ACH transactions, total-
ing $844 billion in the third quarter of 2024; an ACI • Online (website/twice monthly magazine)
Worldwide report predicting real-time payments will
add $285.8 billion to global GDP by 2028; an interview • Video
with Bluefin's Tim Barnett on payment security chal- • Bundle advertisng campaign discounts*
lenges; and Walmart Business adding Fiserv's Clover
POS with rebates and incentives to its offering.
Be sure not to miss the profiles, updates and other fea- Rick Aston
tures included to help empower you in your payments Senior Media Partnership Specialist
career. If you have news to share, please send a press
707-284-1693
release to press@greensheet.com. Also, we will welcome 707-284-1693
your feedback at greensheet@greensheet.com.
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