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To combat this, he suggested businesses should implement and a $100 Walmart eGift card for new merchant service
PCI-validated point-to-point encryption and tokenization, accounts through Fiserv. Walmart Business, launched in
particularly as data breaches become more frequent with 2023, provides small businesses and nonprofits with a cu-
the rise of digital wallets and alternative payment meth- rated selection of over 100,000 items, now including Clo-
ods. ver’s business management tools for payment processing,
inventory and employee management. Fiserv reported
Data breaches can severely impact companies, partners strong Clover adoption with 700,000 merchants globally
and the broader payments ecosystem, eroding consumer and plans for expansion in Brazil, Mexico, and Australia.
trust and damaging reputations. Barnett emphasized the
critical role of encryption and tokenization in protecting Walmart Business aims to simplify purchasing and lower
payment data, creating multiple security layers that pre- costs for businesses by leveraging Walmart’s extensive
vent hackers from accessing sensitive information. For U.S. footprint and ecommerce capabilities. The $98/year
smaller businesses with limited cybersecurity budgets, Business-plus membership provides additional benefits
Barnett recommends cost-effective measures like employ- like free shipping and subscription discounts. Ashley
ee training, point-to-point encryption, and software up- Hubka, senior vice president at Walmart Business, em-
dates to safeguard customer data. phasized Walmart’s commitment to listening to organi-
zational customers and meeting their operational needs
With growing interest in digital wallets and cryptocur- with tools like Clover.
rencies, security strategies are adapting by incorporating
end-to-end encryption, tokenization and biometric au- Industry expert James Shepherd believes the collaboration
thentication, addressing potential vulnerabilities in alter- may have minimal impact on ISOs and merchant level
native payment methods while ensuring consumer safety salespeople, as more businesses shift towards specialized
and confidence. software solutions tailored to specific industries, rather
than broad POS offerings like Clover.
Walmart, Fiserv join forces on Clover
Walmart Business now offers Clover, Fiserv’s all-in-one
POS solution, with a $500 rebate on select Clover devices

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