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IndustryUpdate

Two new episodes from Merchant Sales Podcast

erchant Sales Podcast hosts Patti Murphy, senior editor at The Green Sheet Inc., and
CCSalesPro CEO James Shepherd continue to delve deep into topics that matter to
ISOs, merchant level salespeople and other merchant services providers seeking to
M lead their businesses to success. Keep listening to hear how you can enhance your
offerings, attract new business and retain customers long-term. Described below are two recent
episodes.

How Software Companies are Learning to Sell Payments: "It's not a slam dunk," as Ali Mast, Founder of Parachute
Advisory, explains in this week's featured interview. It's more a matter helping them put together "puzzle pieces" in
ways that foster alignments of the right models and partnerships. Then stick around for fresh sales tips from Rich
Norton, and Patti's reporting on payments orchestration in the ecommerce ecosystem.

Value of Branding & Go-To-Market Strategies: Discover how Dejavoo works with ISOs and ISVs to private label
technology and service so they can offer merchants a processor agnostic one-stop shop in this week's conversation
with Mony Zenou, Founder and CEO of Dejavoo. Mony also announces a special program for replacing merchants'
outdated Linux devices with Dejavoo's Android P line at steep discounts. Check it out at ccsalespro.com/dejavoo.
Also this week Rich Norton offers fresh sales tips for the feet on the street, and Patti reports on a Fiserv-Walmart
partnership.
All episodes are available on Spotify, Stitcher, iTunes and the Merchant Sales Podcast
page at www.greensheet.com/podcasts.php.

ANNOUNCEMENTS BHN launches new digital eGift products

Blackhawk Network launched Visa eGift and Mastercard
Alchemy Pay gains four new money eGift products to combine the convenience of digital gift-
transmitter licenses ing with in-store purchasing. These cardless eGifts use
QR code technology and tap-to-pay functionality, allow-
Alchemy Pay, a Singapore-based fiat-crypto payment ing users to load funds directly to their mobile wallets
solutions provider, secured four new U.S. Money for secure, contactless use online or in-store, BHN stated.
Transmitter Licenses in Minnesota, Oklahoma, Oregon Available at over 15,000 retailers, the eGifts feature BHN
and Wyoming, increasing its total to eight licenses. Protect, a fraud prevention program leveraging 20 years
These additions enable Alchemy Pay to expand its of expertise. Designed for tech-savvy shoppers, eGifts
regulated crypto services in these states, enhancing addresses rising demand for digital convenience and
accessibility for fiat-crypto transactions. Committed to security during the holiday season and beyond, BHN
compliance, Alchemy Pay stated it aims to connect tra- added.
ditional finance with the decentralized crypto economy,
empowering Web3 projects and users. Alchemy Pay said PayBright on Triangle Business Journal 'Fast 50'
it continues to pursue licenses worldwide to solidify its
role in a secure, scalable crypto ecosystem. Toronto, Canada-based PayBright, a merchant services
provider, ranked No. 7 on the Triangle Business Journal's
AliExpress woos U.S. retailers Fast 50 list, which recognizes the fastest-growing private
companies in the Great Lakes region. PayBright sup-
AliExpress, a global ecommerce enterprise under ports over 15,000 businesses across the United States,
Alibaba, launched AliExpressDirect and invited U.S. Puerto Rico, and the U.S. Virgin Islands with transpar-
retailers to join its platform with 0 percent commission ent, affordable payment solutions, POS support and cus-
and no onboarding fees during an introductory period. tomer loyalty programs, judges related. PayBright CEO
This initiative offers local businesses tools for seamless Dustin Magaziner credited local expertise and a strong
shop setup, product management, and marketing sup- regional presence for the company's success. With 30+
port, alongside features like one-click store design and employees and 700+ sales agents, PayBright said it con-
transparent tracking, AliExpress said, noting that retail- tinues its growth, earning accolades like Inc. Magazine's
ers have reported early success leveraging AliExpress' Inc. 5000 list recognition.
large customer base and scalable structure. U.S. con-
sumers, AliExpress added, gain access to diverse local
products with faster delivery and easy returns, boosting
AliExpress' reputation as a fast-growing ecommerce
platform.
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