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Insights and Expertise

their customers across multiple touchpoints for a more forward-looking metric that helps merchants understand
comprehensive campaign. the long-term value of retaining customers.
According to studies, over 70 percent of consumers CLV helps merchants make decisions about customer
indicated they prefer to connect with merchants over acquisition, retention and relationship management,
multiple channels, and the lifetime value of the customer increasing profitability and fostering long-term loyalty.
increases by 30 percent if multi-channel marketing is used. For merchants that have integrated recurring payment
Merchants are competing on more than quality and price: solutions, it's especially helpful when analyzing the churn
customers expect service that's tailored to their needs and rate of subscriptions and memberships.
of consistently excellent quality.
By providing comprehensive guidance and practical
By analyzing data from various channels through an marketing strategies, as well as implementing integrated
integrated CRM solution that you provide, merchants payment and customer-centric solutions to collect the data,
can gain valuable insights into customer behavior, resellers and ISOs can help merchants better understand
demographics, preferences, purchase history and trends their customer potential and capitalize on opportunities
to help them measure and optimize campaigns for higher in the new year for continued success.
effectiveness.
As a seasoned marketing professional, Jaki Kackert has contributed to
Find ways to increase your customer lifetime value the success of organizations within the payments space and financial
services sector and has helped brands, both big and small, create aware-
The next topic, customer lifetime value (CLV), is a metric ness and drive results through effective marketing strategies. Contact
that estimates the total revenue a merchant can expect her at jbkackert@gmail.com.
from a customer over the course of their relationship. It's a
NewProduct

service empowers subscribers to cancel bank cards, secure
digital accounts (including banking apps, email, digital
wallets, and social media), and block their SIM card with a
single action, the company stated.

"Our mission is to protect every service holding sensitive
personal or financial information that could be exploited
by criminals," said James O'Sullivan, CEO and founder of
Nuke From Orbit. "The self-serve Partner Portal enables
partners across finance, telecoms, social media and the
wider tech ecosystem to integrate seamlessly with the
Nuke From Orbit platform."
Nuke From Orbit The portal allows prospective partners to create accounts,

Partner Portal manage assets and monitor activities on the platform.
Integration is streamlined through an SDK available in
PHP, with support for such languages as C# (.NET), Java,
JavaScript, Ruby; other languages will soon follow based
uke From Orbit, a cutting-edge service safe- on partner needs.
guarding personal and financial data accessi-
ble via smartphones, unveiled its new Partner "We've optimized the process to minimize the workload for
N Portal. With this launch, Orbit aims to accel- partners' development teams," said Alexandru Dobrescu,
erate the growth of the company's partner community, chief technology officer at Nuke From Orbit. "With our
enabling seamless collaboration across industries, includ- expanding library of templates, most integrations can be
ing payments. completed and QA-tested within a day. For more complex
cases, our team is ready to provide support and ensure
Designed for banks, mobile network operators, social swift integration."
media platforms, crypto-wallets, personal finance apps
and B2B service providers, the Partner Portal supports Founded in 2023, Nuke From Orbit prides itself on offering
organizations that grant users access to critical mobile an trailblazing solution to prevent account compromise
platforms, including CRMs and HR systems. and financial losses in the event of smartphone theft. To
learn more about the company's service and the Partner
Nuke From Orbit offers comprehensive protection for Portal, visit https://nuke.app.
users in the event of mobile device theft. Its innovative
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