Page 11 - GS241202
P. 11
IndustryUpdate
Maverick Payments shines at Disruptor Awards like deepfake fraud, requiring robust, real-time detec-
tion tools and compliance with evolving regulations like
Maverick Payments was named the third Fastest the EU AI Act.
Growing Private Company in Los Angeles by the Los
Angeles Business Journal as part of the 2024 Disruptor NCR Voyix the largest supplier of POS software
Awards. This accolade highlights Maverick’s commit-
ment to innovation in delivering cutting-edge, custom- NCR Voyix Corp. was named the world’s largest provid-
izable payment solutions for ISOs, ISVs and small busi- er of POS software for the eighth consecutive year in the
nesses, award judges stated. Known for its white-label Global POS Software 2024 study by RBR Data Services.
sales enablement platform, Maverick offers partners a NCR Voyix leads in the Grocery+ segment globally
streamlined way to monetize payments with advanced and remains a key player in the Hospitality+ sector.
tools like fraud protection and analytics. Family-owned This achievement reflects the company’s dedication to
and customer-centric, Maverick prides itself on reshap- software innovation and its role in empowering retail-
ing the payments industry with its transformative tech- ers and restaurants to improve efficiency and customer
nologies and hands-on service. experiences, researchers stated. The study analyzed
2,600 global projects, showcasing NCR Voyix’s impact
Weave wins 2024 Top Workplaces Culture Award on nearly 9.5 million POS setups across 48 countries.
Weave, a customer experience and payments platform Payment Account Reference is underutilized
for small and midsize healthcare businesses, was named
a 2024 Top Workplaces Culture Excellence winner in five The U.S. Payments Forum highlights the underutilized
categories: Innovation, Employee Appreciation, Well- potential of Payment Account Reference (PAR), intro-
Being, Compensation & Benefits, and Leadership. Based duced in 2016, in a new white paper, Role of the Payment
on employee feedback, these awards highlight Weave’s Account Reference (PAR) within the Payments Lifecycle.
commitment to fostering a people-first culture, award PAR links tokens and reissued card numbers to a single
judges noted. Chief People Officer Brooke Shreeve payment account, offering benefits like reducing fraud,
credits this recognition to the company’s dedication to improving decision-making, and streamlining processes
supporting employees, enabling innovation and driving such as returns and loyalty tracking, researchers noted.
customer success. This honor adds to Weave’s numerous The paper outlines PAR’s use cases, network specifica-
accolades, including top workplace rankings in Utah tions and stakeholder responsibilities. As digital transac-
and nationwide recognition, she added. tions grow, PAR promises to enhance payment security
and efficiency across the evolving payments landscape.
RESEARCH
PARTNERSHIPS
Crypto regulation clarity a challenge
Allegion, Google support
Clear Junction’s research revealed that payments indus- credentials on smartwatches
try leaders face significant challenges in complying with
the EU’s Markets in Crypto-Assets Regulation (MiCA), Allegion US became the first security solutions provider
introduced in June 2023. A poll of 150 executives during to support mobile credentials in Google Wallet on Wear
a MiCA Masterclass webinar identified key obstacles: OS smartwatches. Starting Dec. 9, 2024, Wear OS users
37 percent struggle to determine applicable regulatory began accessing Schlage mobile credentials, including
requirements, 24 percent find the authorization process student IDs and employee badges, offering enhanced
difficult, and 20 percent are unclear on Grandfathering security, convenience and seamless access, Allegion
period compliance. MiCA’s strict stablecoin rules, inflex- stated. Users can tap their smartwatch to unlock Schlage
ibility and challenges for non-EU companies require electronic locks, eliminating the need for physical cards
businesses to adapt quickly, Clear Junction noted. or keys. This innovation, Allegion added, was devel-
oped in collaboration with Google Wallet and reflects
Digital Payments trends to watch in 2025 Allegion's commitment to secure, cutting-edge access
solutions and expands its leadership in mobile creden-
Kuady, launched in 2024 to revolutionize financial tial technology since 2019.
management through innovation, inclusion and seam-
less global commerce, forecasts a transformative year Nayax, Discover add payment choice across EMEA
for digital payments in 2025. The firm emphasized the
rise of super-apps, AI-driven fraud prevention and Nayax Ltd. expanded its collaboration with Discover
cross-border payment innovations. While Asia embrac- Global Network to accept Discover, Diners Club
es multiservice super-apps, Europe favors specialized International and network alliance cards across its pay-
apps, presenting opportunities to bridge the gap with ment devices in EMEA. This partnership enables 345
integrated solutions. AI will combat rising cyber threats million Discover cardholders to access Nayax’s automat-
11