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IndustryUpdate

Timely insights from Merchant Sales Podcast

hroughout the bustling 2024 holiday period and into this brand new year,
Merchant Sales Podcast hosts Patti Murphy, senior editor at The Green Sheet Inc.,
and CCSalesPro CEO James Shepherd have continued to cover topics of vital inter-
T est to ISOs, merchant level salespeople and other merchant services providers seek-
ing new paths to success. Keep listening to hear how you can take advantage of emerging
opportunities to make your offerings shine and land new business while reinforcing customer
loyalty long-term. Following are recaps of several recent episodes.

• Getting CBD merchants approved and processing on Clover: Discover how PayBright is supporting agents
that want to board CBD merchants in this week's featured interview with Dustin Magaziner. And stick
around for sales tips from Rich Norton, and Patti's reporting on just how merry the holiday shopping season
is expected to be.

• The Payment Princess and interchange regulation: This episode begins with an interview with Jennifer May,
the "Payment Princess," who discusses how she has built a personal portfolio of 3,500+ merchant accounts—
and is still growing. Then Patti Murphy details the most recent attempts to regulate interchange and the
hearings on the Hill that brought senators from both sides of the aisle together in opposition to the current
interchange pricing structure.

• Mastering merchant sales: Lessons from the field: Join James Shepherd in this week's featured interview
with seasoned agent Reed Corless, who has mastered the art of building a thriving merchant portfolio through
cold calling and field sales. Discover what it takes to succeed in today's market and gain valuable insights into
what top agents seek in an upstream partner. Then stick around for Rich Norton's sales tips and Patti Murphy's
take on Google's legal challenges surrounding their payments and banking platforms.
• Innovating acquiring: Insights and industry trends: In this episode, James Shepherd interviews AW, co-
founder of Silverflow and a former Adyen leader, to discuss innovations reshaping the acquiring space and
lessons from the success of companies like Square and Stripe. Gain valuable industry insights into payment
trends and challenges. Stick around for Rich Norton's actionable sales tips and Patti Murphy's analysis of Visa's
response to monopoly claims and the Credit Card Competition Act.

• Winning ISV and ecommerce deals in payments: James Shepherd interviews Ben Griefer, COO of Maverick
Payments, to explore how ISOs can collaborate with upstream partners to secure ISV and ecommerce platform
deals. Whether you run a tech company or an ISO, learn strategies to succeed in the integrated payments
space. Then stay tuned for Rich Norton’s sales tips and Patti Murphy’s insights on holiday spending and its
impact on margins and residuals.

All episodes are available on Spotify, Stitcher, iTunes and the Merchant Sales Podcast
page at www.greensheet.com/podcasts.php.

ANNOUNCEMENTS Alibaba's Accio AI search engine
has 500,000 SME users

Deadline looms for $5.5B payment Alibaba International’s AI-powered B2B search engine,
card settlement claims Accio, surpassed 500,000 SME users directly after its
November 2024 launch. Designed for intuitive product
Business owners have until Feb. 4, 2025, to claim their sourcing, Accio catalogs millions of suppliers across
share of the $5.5 billion Visa/Mastercard antitrust settle- 7,600 product categories, leveraging natural language
ment. Eligible businesses include those that accepted processing and 200 million trade-specific parameters,
Visa or Mastercard payments in the United States from Alibaba stated. The Accio Inspiration feature, the com-
Jan. 1, 2004, to Jan. 25, 2019, including closed or trans- pany noted, has boosted supplier conversion rates by
ferred businesses. Administrators said filing is quick, 30 percent, with strong performance during peak ecom-
taking less than five minutes via the claims portal at merce seasons. Supporting multiple languages, Accio
PaymentCardSettlement.com. Payments will depend on is designed to enable efficient sourcing and decision-
transaction value and the number of claims. Alexandra making through dynamic interfaces and AI tools like
"Xan" Bernay, a co-lead counsel for the case, urged busi- Accio Agent.
ness owners to act promptly to receive their portion of
the settlement.
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