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Letter from the editor

he cannabis industry, long mired in legal and Let us help you
financial uncertainty, continues to face sig-
nificant hurdles despite growing public sup-
T port for reform. As our lead article highlights, with your
the recent cancellation of a DEA hearing on marijuana
reclassification underscores the complexities of federal
regulatory processes and the challenges in aligning state New Year’s Goals!
and federal policies. Beyond reclassification, financial
institutions remain hesitant to engage with cannabis
businesses due to stringent regulations and potential
legal risks. This issue's lead feature delves into the evolv- I’m working hard to help you increase
ing landscape of cannabis legislation, banking obstacles
and innovative payment solutions aiming to bridge the
gap. With billions in untapped potential and an industry your bottom line today!
largely operating on cash, the path forward depends on
collaborative efforts to address regulatory and logistical Customized advertising campaigns
barriers.
to fit any size company and budget
ways hurdles to overcome in the payments sphere, and
our contributing writers offer insights on how to sur- • Spotlight Innovators’ pages
mount challenges in many areas of the industry, includ- (frequently updated content)
ing: how MLSs can thrive in a digital-first payments
world with better branding, smart networking and re- • Ad (various size & live links options)
investment for success in 2025; ways in which Bitcoin
ATMs are bridging traditional banking and crypto • Online options (website/twice month email)
transactions; how payment professionals can overcome • Resource Guide listing
multiple challenges by taking advantage of innovations,
effective use of AI and open banking services; top mar- (online/front page (option))
keting strategies in 2025, from leveraging omnichannel
payments to fostering trust with tailored messaging, • Email Blasts (to GS readership)
and more; how integrating well-designed signage with
advanced payment systems helps gas stations attract • Video (website)
business, enhance the customer experience and boost • Bundle advertisng campaign discounts
sales; the use of standardized trays to streamline cash
logistics and enable efficient, secure transportation and
processing; how business lines of credit paired with pay-
ment cards empower SMBs with real-time capital access,
enhancing growth opportunities while offering revenue Rick Aston
and retention benefits.
Senior Media Partnership Specialist
In addition to profiles and updates on recent company
and industry milestones, news stories highlighted here-
in include reporting on 2024 year-end holiday spending 707-284-1693
growth; the CFPB's suit against Walmart and Branch for
allegedly extracting over $10 million in fees from gig rick@greensheet.com
workers; X's plans for X Payments, which aims to merge
ecommerce and payments but raises regulatory and eth-
ical concerns; a 94 percent increase in RTP transaction
value, driven by FI participation and instant payments
growth; and CFPB research revealing that subprime bor-
rowers are the primary users of BNPL loans, raising fi-
nancial stability concerns.

Help us spread your company's news in 2025 by sending
your press releases to press@greensheet.com. And please
send your comments, questions and suggestions to
greensheet@greensheet.com.

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