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Insights and Expertise

New Year's Offer pre-holiday discounts for businesses that sign up
for your payment processing services to ensure they're
resolutions for ready for key shopping dates throughout the year. Or
create holiday-themed cashback offers on transactions
made through your payments system to encourage higher
effective marketing volumes.

Leverage omnichannel payment solutions
solutions Online shopping continues to grow, with U.S. revenue

projected to reach $1.4 billion in 2025. As consumers
toggle between online and offline shopping, promote how
your integrated solutions provide seamless transactions
across all channels. Emphasize the ease of integration
with ecommerce and social platforms, and POS systems,
and how AI and machine learning tools can enhance and
accelerate the online shopping experience.

Many consumers are looking for flexible financing options,
especially younger consumers like millennials and Gen
Z. Research company eMarketer estimated that over 93.3
million U.S. consumers used buy now, pay later (BNPL)
services in 2024, at approximately $16.6 billion in revenue.
And the numbers keep growing. Highlight your BNPL
or recurring payment features to help your merchants
By Jaki Kackert capture the paycheck-to-paycheck consumer.
Creative Marketing Consultant Promote contactless and mobile payments

t the end of 2024, I wrote about how resellers Contactless payments have rapidly grown in the United
and ISOs can help their merchants turn the States, evolving from a niche technology to a mainstream
calendar to a successful 2025 by implementing payment method, accounting for over 25 percent of
A effective marketing strategies. So now seems all card transactions. Consumers increasingly prefer
like the perfect time to peek at how resellers and agents digital wallets and contactless payments for speed and
can flip the narrative and apply all the same strategies to convenience, with over 53 percent using mobile payments
their own marketing plans. for the 2024 holiday season alone.
In 2025, marketing trends for payment ISOs should Promote how your payment solutions support seamless,
focus on creating a mix of customer-centric strategies, secure transactions across Apple Pay, Google Pay, Amazon
technological innovations, robust security features and Pay or other digital wallets, emphasizing ease of use, both
building trust about data privacy, all wrapped up with online and in-store.
timely communications. Here are some key tips to help
ensure you're not late to the game when it comes to Offering contactless payment solutions or other eco-
marketing to your merchants. conscious solutions like e-billing or e-invoicing helps
promote sustainability to merchants that support carbon-
Create limited-time offers to neutral transaction processes.
increase customer loyalty
Highlight customer support
According to the Consumer Confidence Index, consumer and enhanced fraud protection
confidence continues to improve. In a special question
about concerns and hopes for 2025, consumers across all During peak seasons, businesses expect reliable customer
income and age groups overwhelmingly selected higher service, but offering merchants enhanced, round-the-
prices as their top concern and lower prices as their top clock support is essential in today's environment. The
wish for the new year. best resolution you can keep this year is guaranteed
uptime. Highlight the availability of 24/7 customer
As a reseller, you can help your merchants make the most service to ensure smooth operations and show how your
of their sales by designing special offers like free setup to organization safeguards uptime during high-volume
new merchants, discounts on bundled services to promote transaction periods.
payment orchestration capabilities, or special pricing tiers
based on transaction volume to accommodate increased With the surge in online transactions due to alternative
sales during busy seasons. payment solutions like real-time payments, fraud concerns
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