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Insights and Expertise

continue to grow. Highlight your proactive, advanced Likewise, utilize your partnerships with providers and
fraud detection tools, encryption methods, multi-factor OEMs to create joint marketing efforts or piggyback on
authentication and data security policies in marketing promotions that they've already established, saving you
materials. And provide webinars or guides on fraud additional time and resources.
prevention, positioning your organization as a trusted
advisor. Leverage content marketing and your digital marketing
channels to promote how your payment solutions
Invest in content marketing have helped new and experienced merchants succeed.
and nurture partnerships Publishing case studies, highlighting customer success
stories, and sharing merchant testimonials and reviews on
Now for the hardest part: promote your services and your website, blogs, podcasts and social media channels
solutions! You've spent a lot of time and resources crafting are all powerful methods for self-promotion and building
a powerful program for the new year, but your merchants trust with existing and potential merchants.
won't know about it unless you communicate with them—
consistently and strategically. By aligning your marketing with industry trends,
emphasizing security and convenience, and tailoring your
Personalize communications to target merchants based on messaging to the needs of your merchants, you can create
their business, using industry-specific messaging, and AI effective campaigns that drive engagement and sales,
tools. and foster loyalty that can sustain you through 2025 and
beyond.
For example, market solutions and services differently
to retail businesses than to hospitality or ecommerce As a seasoned marketing professional, Jaki Kackert has contributed to
companies, or promote tailored solutions to meet the the success of organizations within the payments space and financial
unique needs of specific industries, like enabling gift card services sector and has helped brands, both big and small, create aware-
purchases for retailers, booking systems for the hospitality ness and drive results through effective marketing strategies. Contact
sector, or CRM systems for HVAC professionals. her at jbkackert@gmail.com.

Commercialization

Program

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