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IndustryUpdate

New episodes of Merchant Sales Podcast
I n two recent episodes, Merchant Sales Podcast hosts Patti Murphy, senior editor at

The Green Sheet Inc., and CCSalesPro CEO James Shepherd dig into developments,
trends and issues shaping merchant sales today. Following are the recaps.

• Leadership lessons from the front lines of merchant sales: In this episode, James Shepherd interviews
Robert Finnila, who shares his journey from starting strong in payment processing sales to recruiting and
managing a team. Gain practical insights from someone who’s been on the front lines and transitioned
into leadership in the merchant services industry. Next, Rich Norton provides sales tips and Patti Murphy
spotlights on fraud concerns in the P2P payments space.
• Unpacking Interchange: Hidden Costs and Pricing Strategies: In this episode, James Shepherd talks with
payments expert Kyle Morgan to break down the complexities of interchange and uncover the latest pricing
tactics used to increase margins. This discussion sheds light on how processing costs are structured and
what ISOs and agents need to know. Whether you’re new to interchange or looking for advanced insights, this
episode is value-packed. Plus, Patti Murphy provides an update on Visa Direct’s push for instant payments.

Our archives are chock full of vibrant episodes covering topics of immediate interest to ISOs, merchant level
salespeople and other merchant services providers. You'll hear about emerging opportunities that can help you land
new business, reinforce long-term loyalty and more. Tune in on Spotify, Stitcher, iTunes and the Merchant Sales
Podcast page at www.greensheet.com/podcasts.php.

ANNOUNCEMENTS ETFbook raises a €4 M to develop next-gen ETF
ETFbook, an ETF data and analytics platform, secured
Arteria AI launches new research arm €4 million ($4.17 million USD) in Series A funding led
by BlackFin Capital Partners. Founded in 2020 and
Arteria AI launched Arteria Café, a research arm dedi- headquartered in Zurich, ETFbook serves more than 35
cated to advancing AI in financial services documenta- institutional clients across Europe. The ETF industry hit
tion. The company said the initiative underscores its a record $15 trillion assets under management in 2024,
focus on generative and agentic AI for high-impact driven by innovation such as Bitcoin ETFs and active
workflows. Leading this effort is Dr. Amir Hajian, chief managers embracing ETFs. ETFbook plans to enhance
science officer, who brings expertise from Princeton AI-driven insights, expand globally and enter the U.S.
and Thomson Reuters. Arteria aims to develop Agentic market. BlackFin praised the company's robust platform
Knowledge Systems that transform unstructured data and execution, supporting EFTbook's vision to become
into actionable insights. Recognized in major fintech and the premier ETF data provider worldwide.
AI rankings, Arteria continues emphasizes innovation to
streamline documentation processes for global financial NCR Atleos given ATMIA
institutions. Outstanding Service Award

BlytzPay awarded new patent for platform NCR Atleos received the ATM Industry Association
BlytzPay, a collections management platform for buy Outstanding Service Award, recognizing its leadership
here, pay here car dealerships and lenders, secured a in financial technology innovation and service excel-
lence. The award highlights Atleos' long-term indus-
new patent for its latest payment solution. This mile-
stone, the company stated, advances its cash-enabled try impact, cutting-edge self-service banking solutions
and commitment to financial inclusion, ATMIA noted.
multipay and promise-to-pay functionality, enhancing
customer engagement and transaction flexibility. The Key initiatives include Pin4 Cash, enabling emergency
cash access without bank accounts; shared deposit-
patent builds on prior integrations of mobile technol-
ogy to streamline payments and support cash trans- taking ATMs in the UK; ATM as a service (ATMaaS)
for operational resilience; and the Allpoint Network for
actions. BlytzPay CEO Robyn Burkinshaw called it a
game changer that makes payments more inclusive and surcharge-free banking in the United States. NCR Atleos
CEO Tim Oliver reaffirmed the company's commitment
secure, helping businesses serve cash-reliant custom-
ers while benefiting from the speed and convenience of to advancing self-service financial access worldwide.
digital payments.
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