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Letter from the editor

ust when it seems the payments industry has
seen it all, something new tests our resolve—be
it economic upheaval, regulatory disruption or
J technological reinvention. Yet time and again,
we rise to the challenge, not only surviving but thriving.
Howdy
In this issue, we continue our two-part series explor-
ing how our industry meets curve balls with creativity, Howdy
resilience and grit. Advisory Board members share their
Y’all!
thoughts on why we’re so good at bouncing back—and Y’all!
what to prepare for next.
From embracing AI to enhance security and streamline
operations to preparing for the rise of stablecoin settle-
ments and evolving merchant expectations, their insights
reflect both experience and foresight. They also stress
the importance of fundamentals—resilient infrastruc-
ture, strong communication and a nimble mindset—as
essential tools for navigating whatever lies ahead.

One aspect of preparing for what’s next is learning to
take full advantage of AI, which one of our expert con-
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tributors addresses with practical examples and tips to I’m working hard to help you increase
your bottom line today!
help ISOs and MLSs work smarter and stay ahead of y o ur b o t t o m line t o d a y!
fraud. Other industry veterans explore legal, cultural
and operational issues to consider when expanding a
ull
o B
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domestic business into new countries, as well as inside No Bull
information on the importance of local payment meth-
ods when doing business in emerging markets. Experts
additionally share insights on the central role of Visa's Customized advertising campaigns
TC40 fraud reports in the card brand's new VAMP pro-
gram; the multifaceted nature of merchant acquirer se- to fit any size company and budget.
lection today; and how unified platforms can streamline • Spotlight Innovators’ Pages
operations and future-proof back-office infrastructure.
(frequently updated content)
In our news briefs section, we cover key developments
shaping the regulatory and competitive landscape in • Print (various size options)
payments and fintech. Highlights include Senator Rich- • Resource Guide listing
ard Blumenthal’s sharp critique of Visa’s partnership
with Elon Musk’s X Money; a bipartisan push to cap (print/online/front page options)
credit card APRs at 10 percent; and Walmart’s new buy • Email Blasts (to GS readership)
now, pay later alliance with Klarna and its OnePay plat-
form. We also report on a steep rise in consumer fraud • Online (website/twice monthly magazine)
losses, which reached $12.5 billion in 2024, and the CF-
PB’s plan to rescind its rule requiring BNPL providers to • Video
follow Regulation Z, raising fresh concerns about con-
sumer credit protections. • Bundle advertisng campaign discounts*
You'll also find updates on payments industry mile- Rick Aston
stones, the Resource Guide, the latest from our Spotlight
Innovators and media partners, new product profiles, Senior Media Partnership Specialist
words of inspiration and more. Be sure to send a press
707-284-1693
release to press@greensheet.com whenever you have pay- 707-284-1693
ments news to share. And please send your questions
and suggestions to greensheet@greensheet.com.
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