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Visa said it is obligated to protect each party in the pay- The what and wherefore of fraud
ment journey – from acquirers and issuers to merchants and dispute resolution
and consumers – from fraudulent activity. "VAMP creates
more seamless controls and processes for acquirers and In discussing the new VAMP, Visa explained that it con-
merchants to effectively deter fraud and enumeration, and solidated multiple existing fraud and dispute monitoring
to effectively manage disputes, contributing to a more se- initiatives into a single acquirer program and streamlined
cure environment," Visa wrote. 38 distinct remediation processes into one. The program
works to:
"VAMP is a critical advancement for the industry, provid- • Create globally aligned fraud thresholds for both do-
ing merchants with deeper insights and better control," mestic and cross-boarder card-not-present transac-
said Tim Tynan, CEO at Chargeback Gurus. This includes tions, providing clarity and consistency for acquirers
providing merchants with real-time visibility, advanced and their merchants.
tracking, and proactive alerts.
• Incorporate enumeration criteria based on the num-
The platform also allows merchants to compare charge- ber of enumerated authorization transactions and
back ratios more accurately, monitoring processor VAMP enumeration rate, to foster and promote best prac-
ratios in a unified dashboard. With expert guidance from tices that guard against attacks from sophisticated
Chargeback Gurus, merchants can address potential is- fraudsters.
sues before they escalate, ensuring greater compliance • Evolve from a program designed from outlier man-
and risk reduction, the company said. agement to a lifecycle risk management approach,
leading to more comprehensive fraud prevention.
"By leveraging VAMP insights, [Chargeback Gurus] em-
powers merchants with deeper analytics, smarter track-
ing, and strategic oversight to optimize their chargeback Patti Murphy is senior editor at Green Sheet and president of ProScribes
mitigation efforts," said Damo Sampathkumar, the com- Ink, www.proscribes.net. You can also follow her blog, Today in
pany's chief product officer. Payments, at Todayinpayments.com, and her podcast, Merchant Sales
Podcast, co-hosted with James Shepherd at www.ccsalespro.com/
podcast.

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