Page 26 - gs260301
P. 26

Insights and Expertise




                                                                look to the ISO that resold the service to protect those
                                                                merchant relationships.

                          Legal ease:                           ISO-POS  platform  sales  agreements  will  often  contain
                                                                non-solicitation provisions preventing the ISO from
                                                                porting the merchant over to another POS platform. When
                                                                times are good and the platform is operating properly, it
                                                                is reasonable for the ISO to accept certain limitations on
        POS platforms:                                          its right to re-solicit merchants for another POS platform.

        The ISO's dangerous                                     However, both parties will benefit from using the ISO-
                                                                POS platform contract to plan for scenarios in which
                                                                the ISO has the right—and the POS platform agrees—to
        paradise                                                facilitate migration of a merchant or an entire portfolio to
                                                                an alternative supplier.

        By Adam Atlas                                           The exact list of these exceptions is to be negotiated on
        Attorney at Law                                         a case by case basis, but like triggers would include: (i)
                                                                an unplanned outage for which there is no likelihood of
                    erchants rightfully yearn for a platform    repair within a reasonable period of time; (ii) material and
                    that handles everything, all the time, every-  uncured default by the POS platform; and (iii) inability of
                    where.  ISOs use POS platforms fulfilling   the POS platform to continue maintaining the planform.
        M this requirement to sell integrated merchant
        processing accounts (the MID). This reality is a double-  In a recent case, a super-ISO that owns a POS platform
        edged sword for ISOs.                                   elected to stop supporting the platform.  Some ISOs under
                                                                that super-ISO had entire portfolios reliant on the platform.
        On the one hand, a whiz-bang all-in-one platform helps   The super-ISO was insensitive and thought the merchants
        make the sale, creates stickiness and opens revenue
        opportunities for the ISO that faces compressed margins                 A steady legal hand in a
        on the MID. On the other hand, if a large portion of an                changing payments world
        ISO's merchant portfolio is using a single POS platform,
        the ISO can face a crisis if the platform crashes or if it's   For more than 20 years, payments attorney Adam
        purchased by another ISO or a processor.                       Atlas has helped readers of The Green Sheet make
                                                                       sense of the legal and regulatory issues shaping
        The purpose of this article is to identify five legal issues   the  acquiring  industry.  Through  his  long-run-
        that are relevant, from the ISO's perspective, when signing-   ning column, Legal ease, Atlas has offered practi-
        up to resell a POS platform on which merchants will rely.      cal guidance on everything from ISO agreements
                                                                       and processor relationships to emerging technol-
        1. Have a Plan B                                               ogies such as cryptocurrency, open banking and

        No matter how excellent a given POS platform is, an ISO        artificial intelligence.
        should find a back-up provider of comparable quality. The
        ISO should board at least some merchants with the backup       Atlas heads Adam Atlas Attorneys at Law, a bou-
        provider and develop a realistic plan for the IT plan of       tique firm founded in 2003 that focuses on legal
        how a merchant could migrate from the main provider to         and regulatory matters affecting fintech, pay-
        the backup.                                                    ments and money services businesses. Based in
                                                                       Montreal and licensed to practice law in both
        The ISO should have a plan in place for the (unlikely)         New York and Quebec, Atlas advises companies
        catastrophic scenario where the main provider has              around the world on the complex regulatory
        irredeemably crashed and merchants are unable to process       frameworks governing electronic payments, card
        until they are boarded with the backup. The ISO might          acquiring, digital currencies and emerging finan-
        never have to run this playbook, but in those cases where      cial technologies.
        it is run, it may mean the difference between a temporary
        crisis and ruin.                                               Before launching his firm, Atlas practiced cor-
                                                                       porate law at an international business law firm,
        2. Deconversion clauses with main provider                     gaining experience that would later inform his
                                                                       specialized fintech practice. He now works with
        POS platforms are naturally protective of their merchant       a wide range of payments businesses, from tra-
        relationships. Having invested in development of the           ditional ISOs and payment processors to crypto
        software behind the platform, a POS platform will want         ventures and fintech startups navigating licens-
        merchants to accept contracts with a term and will often

        26
   21   22   23   24   25   26   27   28   29   30   31