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Insights and Expertise




                                                                provider a systematic means by which it could port a
                                                                whole portfolio of merchants in the event of a serious issue
          ing, compliance and contractual issues.               with the main provider.
          Over the years, Atlas has built a reputation for
          helping payments companies translate innovative       If the substitute provider has a cumbersome onboarding
          ideas into legally workable business models. His      process and the ISO's main POS platform disappears,
          work often involves negotiating or drafting agree-    delays in boarding on the new platform might result in
          ments among the many parties that make up the         the portfolio slipping away before the ISO has a chance to
          payments ecosystem, including banks, processors,      save it.
          payment facilitators, agents and merchants. He has
          also provided expert testimony in legal proceed-      4. Data portability
          ings concerning payment processing practices and
          industry norms.                                       POS platforms warehouse a significant amount of valuable
                                                                merchant data. Setting aside the rights and interests of the
          Atlas’s practice reflects the rapidly expanding       ISO, merchants owe it to themselves to consider how easy,
          scope of financial technology. In addition to tradi-  or difficult, it might be to migrate their data to a substitute
          tional acquiring law, his work extends into areas     POS platform or even to one they build themselves.
          such as blockchain,  digital currencies and other
          emerging payment models. The firm also advises        As an advocate for merchants, the ISO could take an
          on money services business licensing, anti-money-     interest in the merchant's data portability rights under
          laundering compliance and FinCEN regulatory           the POS platform agreement and the technical feasibility
          obligations, areas that have become increasingly      of an actual migration.  Merchants are often too busy
          important as digital payments and virtual curren-     running their business to consider these rights. The ISO
          cies evolve.                                          has an opportunity to leverage its knowledge of the POS
                                                                platform system to highlight advantages in relation to
          Throughout his career, Atlas has remained closely     data portability.
          connected to the payments community. His Legal
          ease column continues to explore the legal impli-     The hardest part of POS platform data portability is
          cations  of  industry  trends,  helping  professionals   cardholder data. If the POS platform is also storing
          from every corner of the payments and fintech         cardholder data and allowing merchants to use tokens
          ecosystem understand how law and technology           of those cards to initiate transactions, migrating that
          intersect in the evolving payments landscape.         cardholder data can be complicated by a number of legal
                                                                relationships.
          For The Green Sheet and its readers, Atlas has been
          more than a contributor. He has been a trusted        First, the merchant itself should be disclosing to its end
          voice who consistently brings clarity, perspective    users that cardholder data is stored and processed by the
          and practical wisdom to complex legal questions.      POS platform. Second, the merchant should plan for a
          In an industry defined by rapid change, his col-      scenario where card token data is migrated to another POS
          umn has served as a steady guide for ISOs, proces-    platform through a secure process.
          sors and payments professionals navigating unfa-      5. Talk disaster before Day 1
          miliar terrain. The Green Sheet is deeply grateful
          for his long-standing commitment to sharing his       Continued merchant stability should be part of an
          expertise with our readers.                           ISO's dialogue with a POS provider before a contract is
                                                                negotiated or signed. This conversation requires the
                                                                POS platform to have a certain amount of maturity and
        could be easily migrated to their new preferred platform.     humility to consider that their platform could fail. ISOs
        In reality, this was problematic for whole portfolios of   should dive into this topic in their first meeting with the
        merchants.                                              POS platform. The tenor of that conversation could foretell
                                                                a lot in terms of what might happen in good times and
        Keep in mind that if the POS platform is provided by the   bad.
        super-ISO or processor of the ISO, there may be multiple
        non-solicitation and confidentiality clauses that could   Platforms that are able to conceive of their own fallibility
        block movement of the portfolio—even in the event of a   are sometimes best.
        crisis with the main POS platform provider. An ISO should
        consider how all of these clauses could get in the way of   In publishing The Green Sheet, neither the author nor the publisher are
        saving their portfolio if the POS platform goes kaput.
                                                                engaged in rendering legal, accounting, or other professional services.
        3. Migration clauses with substitute provider           If legal advice or other expert assistance is required, the services of a
                                                                competent professional should be sought. For further information on
        Having a Plan B POS platform provider is not enough.    this article, please contact Adam Atlas, Attorney at Law email: atlas@
        An ISO should foresee in its contract with the substitute   adamatlas.com, Tel. 514-842-0886.
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