As we put the finishing touches on the articles in this issue, the ETA was in the process of completing its first-eve virtual conference: Transact Connect, an informative, innovative show that demonstrated the vibrant and nimble organization's ability to adapt to adverse circumstances created by the COVID-19 pandemic.
And the ETA's volunteers and staff aren't the only ones who are thinking on their feet. ISOs, merchant level salespeople, ISVs, VARs and more professionals in our realm are also reimagining operating strategies. And the lead article herein delves into how those who have built their portfolios on face-to-face sales are turning to telephone sales and social media outreach. Others are promoting value-added services like customized ecommerce sites, integrated online ordering and virtual terminals. Many are reassessing the value of and promoting opportunities with cash discounting.
Contributing writers have also explored ways that payments businesses are pivoting to enhance their own survival by focusing on helping merchants stay in business. This has meant adapting their offerings and spotting new sources of revenue. Being able to adapt begins with the right mindset, and one contributing writer suggest payments professionals should focus on faith and positive actions, rather than succumb to fear, which is paralyzing. Other experts discussed how companies are meeting new demands from merchants for online, phone and contactless payment options; why surcharging's appeal is growing among merchants and how to help implement surcharging programs; whether concern over the safety of cash payments is likely to hasten its demise; how issuing credit cards that leverage card processing receivables helps merchants with cash flow while also providing ISOs will a new revenue stream; and the stunning resilience of our industry during this time of crisis.
Some of the news we've posted recently includes stories on how fintechs and other lenders are easing roadblocks to Paycheck Protection Program payments for SMBs; a promising surge in contactless usage; how and why takeout and delivery have become bright spots in the restaurant industry; and ways that the COVID-19 pandemic and social distancing are impacting payment preferences.
In addition, we've included profiles and updates on recent company and industry milestones. If you have news to share, be it a new partnership, promotion, research or other relevant developments, send a press release to press@greensheet.com. And if you have feedback for us or would like us to profile your company in an upcoming issue, get in touch atgreensheet@greensheet.com. 
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Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.
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