Our Oct. 26 issue showcased the first article in a two-part series on how industry leaders and event organizers pivoted to create digital alternatives to traditional in-person tradeshows that became far more than substitutes for the "real" thing. Thinking on their feet, organizers fashioned satisfying experiences by fostering interaction among attendees in diverse ways.
Part 2 of the series, the lead article in this issue, expands on areas probed in Part 1. It shares insights and offers tips from visionaries who have found that while virtual conferences will never replace in-person events, they become easier to plan with practice, and, more importantly, practice has led to innovative new ways to use available technologies to enable attendees to participate fully and make solid connections with one another.
The extreme events of 2020 have led to significant evolution in other areas of payments, too, including increased interest in the B2B market. One of our contributors explains what the B2B market is and how landing business in the B2B market differs from the B2C market. Another contributor delves into how cloud-based ecommerce technology can help merchants regain their footing and return to profitability. And, given that in-person sales calls are not an option in many regions, you'll find advice on how to organize your phone outreach for maximum results.
Contributors to this issue also explore the shift in consumer payment preferences away from cash and toward contactless payments, as well as how adopting a warrior mind set could turn you into a top producer.
News briefs herein provide excerpts from stories on the FinTech Innovation Center and Customer Experience Center that Deluxe is establishing to bring a diverse cohort of payments and financial technology stakeholders to Atlanta's Transaction Alley; record attendance at the PCI Security Standard Council's virtual North American Community Meeting, where development of PCI DSS v4.0 was discussed; the call by major trade associations in the United Kingdom for "decisive action" by the UK’s Competition and Markets Authority to curb rising interchange; and Paysafe's new report, Lost in Transaction: How COVID has reshaped the SMB checkout, which is based on a survey of U.S. and Canadian business owners across numerous card-present sectors.
You'll also find updates on milestones in our sphere, along with product and company profiles and commentary to motivate and inspire you. Please remember to send your comments and questions to greensheet@greensheet.com, and send your news to press@greensheet.com. 
The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information.
Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.
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