Given the rollout of COVID-19 vaccines, many of us have renewed optimism for the future. Major challenges remain, of course, as the coronavirus continues to claim record numbers of people daily. But as we transition to 2021, the end is in sight. And just like payments companies expertly served merchants facing unprecedented closures, downturns and shifts in their businesses, our industry will rise to the occasion when companies ramp up in whatever the new normal turns out to be. The resiliency of the payments biz and the desire on the part of so many to not just earn a great living but to also be of service is another cause for optimism.
So, we bid farewell to 2020 with appreciation to professionals throughout the business we report on week in, week out. And we continue in this issue's lead article to share insights from members of our Advisory Board who took time from their busy schedules to convey what has worked for them and their clients during the pandemic and what plans they have going forward.
We also want to acknowledge the astute contributors who've shared their expertise within these pages. Topics they've addressed include the need to take decisive actions now to get the results we want in 2021; harmful buyer tactics to watch out for when selling a merchant portfolio; revisiting email marketing basics when in-person outreach is at a standstill; how PayPal's crypto solution might help bitcoin go mainstream; why success in a world altered by COVID-19 requires different tools and a different mindset; why now is an opportune time for ISOs and MLSs to enter the cannabis market; and facing the reality that the traditional office is now a thing of the past.
No issue would be complete without news briefs highlighting stories recently posted on our home page. These include the holiday shopping season's strong start, Sysnet's acquisition of ControlScan's MCS division, consumers' liking for EMV pay-at-the pump; notable female fintech leaders; the rise of buy-now, pay-later schemes, and updates to The Green Sheet's MLS Forum. You'll also find new product profiles and updates on key areas of the industry.
Thank you for your support through a year like no other. We look forward to continuing to provide you with useful information and resources in 2021. To that end, please send press releases to press@greensheet.com, and share your questions and feedback with us at greensheet@greensheet.com. 
The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information.
Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.
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