This issue's lead article points out that the fundamental promise of omnichannel commerce is to meet customers where they are—whether they're transacting via mobile app, internet, cellular network or physical store. Yet, the ability to complete transactions across all channels doesn't just present opportunities. It also expands targets for fraudsters. How fortunate we are that within the payments sphere, experts are developing ever more effective means for dealing with this.
To that end, a major tool in use today is multifactor authentication. However, essential as standard MFA is, it can't remain static in evolving environments, nor can it work in isolation in today's omnichannel world. Experts agree that new approaches to multifactor authentication are needed, along with a multilayered approach to security. Professionals interviewed for our lead feature share advanced technology and practices they have implemented or are developing to deliver on the promise of true, safe omnichannel commerce.
Speaking of omnichannel commerce, news stories highlighted in News Briefs report on how smart homes present payments opportunities, sticker shock associated with fraud, The Clearing House's push for digitized deposits, and why merchants were bracing for brisk shopping over Thanksgiving weekend. Newsworthy developments are also mentioned in Industry Update. These include accolades and certifications; new technical standards; research on ITM adoption, checkout issues, developments in lending; and recent partnerships, acquisitions and executive appointments.
Topics explored by our contributing writers include the FTX implosion—what could have led to such lax diligence and the importance of picking trustworthy partners; how despite predictions of economic doom caused by continued inflation and a coming recession, multiple positive economic indicators are cause for optimism right now; why, with mobile payments expected to increase dramatically in the near future, it's critical that the entire mobile app experience be geared toward getting users to their final destination: payment; and a gift for readers in the form of advice from high-powered industry veterans that's geared for professionals considering or currently pursuing a career in merchant services.
Readers Speak continues a discussion of expert testimony in payments that began in our Nov. 14, 2022 issue. Plus you'll find new product and company profiles, words of inspiration, and a Resource Guide chock-full of connection opportunities. If you have questions or helpful suggestions, we'd love to hear from you at greensheet@greensheet.com. And to spread the word about your latest company milestones, please send a press release to press@greensheet.com. 
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