The Green Sheet Online Edition
May 25, 2026 • 26:05:02
Help merchant pivot when times get tough
Periods of economic uncertainty often reveal which businesses are merely processing transactions and which are truly connected to the people they serve. For you, as ISOs, merchant level salespeople and other payments professionals, that distinction matters. Merchants facing rising costs, changing consumer habits or anxious customers may not need lofty advice as much as practical, creative ideas that help them adapt while strengthening customer loyalty.
Following are ideas on how different types of businesses can pivot with the times:
- Petroleum retailers: Consider petroleum retailers during periods of higher gas prices. Customers pulling up to the pump may already feel stressed before they walk inside. A retailer that connects fuel purchases to convenience store discounts, loyalty rewards or bundled offers can soften that frustration while encouraging additional spending. Even simple promotions—discounted coffee with a fill-up, points toward groceries or community business partnerships—can create goodwill in a tense environment.
- Grocery stores: Grocery stores face different pressures. Consumers watching every dollar may become more selective and cautious. Merchants who spotlight affordable meal ideas, expand weekly specials or create flexible digital coupon programs can position themselves as allies rather than just sellers. Some may even strengthen ties with shoppers through community fundraisers tied to local schools, food banks or youth sports teams. Customers often remember businesses that stay visibly engaged during difficult periods.
- Restaurants: Restaurants, boutiques and service providers can also pivot by emphasizing convenience and value. Buy online, pick up in store options, subscription services, local delivery partnerships and personalized loyalty programs may help maintain customer relationships even when discretionary spending tightens.
These moments create opportunities for you to move beyond rates and hardware conversations. Merchants may benefit from brainstorming sessions about customer engagement, loyalty strategies, digital tools or partnership opportunities within their communities. Sometimes perspective is the most valuable service you offer.
Economic conditions will always shift. Consumer confidence will rise and fall. Businesses that remain flexible, attentive and community-minded often emerge stronger because they continue finding ways to solve problems for the people standing right in front of them. 
Notice to readers: These are archived articles. Contact information, links and other details may be out of date. We regret any inconvenience.
