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Education

Now it's time to think of payment as one of a suite of business vices, gives you access to a compelling marketplace of apps
applications the merchant can use to serve consumers and and services for different vertical segments that are fully
build lasting loyalty. integrated into the POS, and enables merchants to create
new engaging customer experiences to accompany pay-
The way to win in this rapidly changing market is to ments.
provide multifunction solutions that combine apps and
services in more tailored propositions to merchants. By The other key consideration is in educating and empowering
delivering quick-boarding access to a full range of business- your sales force, or you personally, to sell these business
management apps, ISOs and MLSs can create true business solutions. That comes through coaching and training as
value while providing choice and flexibility to their well as leveraging the expertise of application developers
customers. That also means providing choice of devices who are more than willing to help you sell their apps. It
that will accommodate different uses as well as provide also means adapting support services such as your help
customer-facing services. desk to deal with this new environment.

ISOs and MLSs have compelling advantages for success: a Just about every industry is undergoing some form of digi-
face-to-face presence in local markets; unique insights into tal transformation as the consumerization of technology
the needs and challenges of the merchants in their target disrupts traditional markets and escalates the expectations
markets; experience in vertical segments. With these assets, of consumers. The challenge is in learning how to lever-
ISOs and MLSs should be able to home in on particular sets age key strengths as markets change, as well as to create
of apps that will appeal to those merchants. sustainable business models that will allow you to adapt to
more changes ahead. In future articles I'll examine disrup-
Guiding merchants with pre-selected apps tive forces and how to turn them to your advantage.

Let's face it, most merchants don't have the time or patience
to cull through and experiment with hundreds of apps to Mike Camerling is an advocate for choice and freedom in payments,
help them run their business. There are too many choices, a passion he injects into AEVI as CEO. He has over 15 years' experience
and there is too much complexity in compiling a suite of managing companies providing technology to every type of retailer and
apps that can be integrated into a solution set. ISOs and merchant solution provider. He became convinced that what everybody
MLSs have the insight and expertise to come up with needs is more choice and flexibility. Mike established the fundamental
bundled solution sets of pre-selected apps that are relevant principles of openness and collaboration that are central at AEVI, and his
to the needs of their merchant base. passion continues to inspire his team and drive the company's mission for-
ward every day. Contact him at + 49 5251 693 3630 or at info@aevi.com.
As a trusted adviser to your
merchants, you might pack-
age solution sets encompass-
ing POS, online appoint-
ment scheduling, an app to
capture customer business
cards, digital receipts for
customer expense account
tracking, electronic menu
selection, customer sur-
veys, and so on. In addition,
you could provide valuable
business apps for document
management, performance
management, workforce
management and collabora-
tion, and much more

The ability to make this
transition is dependent on
your ability to leverage a
platform that provides con-
solidated management tools
across a diverse set of de-

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