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                                                                to "destroy, disrupt, and unbundle the bank." The second
          The revolutionaries believe that banks                was when banks began to work experimentally with a
          are "dinosaurs" and the Internet giants               few fintechs and startups. The third generation is where
            will provide the platform ecosystem                 banks recognize they need startups for innovation and
                                                                change because they cannot do this internally – too many
           going forward and handle the overall                 fiefdoms and too many silos.
            client relationship. Survivors will be
             successful based on their size and                 Skinner caused a light bulb to go on for the audience when
                                                                he said, "Fintech is about doing what we do today cheaper
          efficiency, and technology will change                and faster, with technology, whereas 'techfin' is about
        the economics and business models of the                doing things completely differently with technology." This
                 financial services industry.                   is a big distinction.
                                                                In the past I was involved with SBA lending at a community
                                                                bank. The process of applying for a loan is a nightmare for
        Their question is: Is it worth it for the customer to do this,   a small business and typically takes months. A business
        or would it be easier to just buy and finance everything   usually has to hire a consultant to write a business plan
        online and have the car delivered to your house, so you   and pull together all the exhibits that the bank requires.
        don't have to take a test drive? They say the car dealer is   The majority of applicants are turned down.
        a dying business. Is this true, given that there are 16,794
        of them doing business today? Carvana, which sells used   But what if the bank could leverage data and technology
        cars, doesn't have the manufacturing and distribution   to quickly assess the credit risk and approve the loan in
        costs a factory dealer does.                            a few minutes through an SMS text message? What if
                                                                the process could be initiated via a voice-enabled device,
        It takes the average consumer about four hours to complete   which would authenticate the individual's identity with
        the whole transaction at a dealership, and consumers    physical and behavioral biometrics, device intelligence
        generally  find  the  experience  unpleasant.  At  Carvana,   and digital behavior? That is fintech thinking.
        you can manage your trade in and sign the sales contract
        online. The company says its reduced cost structure will   Suspend disbelief
        save the consumer $1,500 on the average purchase, and
        85 percent of its customers need financing,  so  it works   One of the sessions gave some "homework" to the attend-
        with Allied Bank to provide that and to commoditize     ees, which I thought was interesting. First, suspend your
        receivables.                                            disbelief in new solutions, and find eight to 10 disruptive
                                                                trends that could impact you. Second, pick three to four
        Carvana brings the car to your house and offers a seven-  technologies/solutions that are most unlikely to happen.
        day,  money-back  full  return  policy.  You  can  return  the   Third, say yes, and identify the five things that would
        car for any reason. There's also a 100-day/4,189-mile   have to happen for each of these disruptors to succeed.
        warranty because it fully reconditions cars. Frankly, this   This is the way a venture capitalist might think in trying
        is a powerful incentive for the average person buying a   to pick one of the dozens of opportunities that he or she is
        used car, although I'm not sure it's significantly different   shown every month.
        from other "no-negotiation" dealers like CarMax. But
        will Carvana carve out a section of the market for itself?   Certainly one of the biggest success stories in fintech is
        Absolutely, as  long  it can deliver  a  better  customer   this show itself. It started in 2012 and has grown to the
        experience than other dealers. And the deck is stacked in   point where there are Money 20/20 conferences all over
        their favor.                                            the world, including Europe, Asia and China. In 2014, the
                                                                two founders, Anil Aggarwal and Jonathan Weiner, sold
        There are other examples in fintech in personal finance,   the enterprise to London-based i2i Events Group for a
        investing, insurance, mortgages, loans, etc., and more than   deal valued at $100 million – just another example of the
        100 companies in the vendor hall presented their offerings   opportunities in this space, which you would not likely
        for the next generation of their niche industry.        have thought about six years ago.
        Cheaper, faster versus completely different             Brandes Elitch, director of partner acquisition for CrossCheck Inc., has

        One of the most interesting talks came from Chris       been a cash management practitioner for several Fortune 500 compa-
        Skinner, whose blog "thefinanser.com" is a must read for   nies, sold cash management services for major banks and served as a
        payments executives all over the world. Skinner spoke in   consultant to bankcard acquirers. A certified cash manager and accred-
        a "boxing ring" environment, where the audience was in a   ited ACH professional, Brandes has a Master's in Business Administration
        circle all around him wearing earphones. He said we are   from New York University and a Juris Doctor from Santa Clara University.
        in the third generation of fintech. The first generation was   He can be reached at brandese@cross-check.com.


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