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Education

1. Payment acceptance: For many merchants, POS and promote and reward repeat consumer activity. It should
payment are still relatively separate functions. The be able to interoperate smoothly with payment, ensuring
payment device and application generally communicate consumers can redeem rewards seamlessly, as well as
to the payment processor and may or may not have work across channels and integrate with marketing
some degree of integration with the POS. The payment apps.
application traditionally has limited functionality and
little opportunity to interoperate with value-added apps. Adding value as consultants
But in the POI solution, payment takes on a far broader There are many merchant-oriented apps to choose from
role of meeting consumer transaction requirements on and many more to come. App developers will gravitate
their own terms, whether that is via mobile, contactless, toward particular vertical segments for which they have
or some other form of alternative payment. previous experience or that are most obvious beneficiaries
2. Digital receipts: They don't get lost and relieve of their skills.
merchants and consumers of the burden of physically
managing paper receipts. It's going to be up to members of the acquiring community to
determine the value of apps based on their own knowledge
3. Online booking or order taking: There's a reason the of vertical market segments. Your role will increasingly be
Starbucks app is the most widely used mobile payment that of a value-add consultant guiding merchants to a new
app in the United States. It gives consumers what they era of payment-focused commerce.
want, how they want it, when they want it – and with
easy built-in payment functionality. Small merchants Nicky Koopman is vice president of content and value-added services with
will need that order-taking capability as they step into AEVI. She is a pioneer in digital innovation with an entrepreneurial mind-
the multichannel world of omnicommerce. set who is responsible for bringing together AEVI's digital value-added
4. Loyalty: Even for small merchants, loyalty is content. Nicky works with AEVI's app developer community to lay the
becoming an essential element of the customer foundation for the next-generation of value-added content..
relationship management capabilities that seek to