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                        The payments landscape 2019:


                                   What's real, what's not





        By Brandes Elitch                                       But when there is a high-dollar ticket, over $1,000, the
        CrossCheck Inc.                                         merchant will tell you to take out your checkbook instead
                                                                of a card. The gross margin for car dealers, for example,
              attend several conferences each year and meet peo-  is  less  than  2  percent.  They  won't  pay  an  interchange
              ple with diverse perspectives on payments: bank-  fee greater than that just to let customers accrue points
              ers, bank core processors, card processors, software   on their cards. Also, check guarantee costs a fraction of
        I developers and, of course, the people who make it     interchange, makes sales happen immediately and gives
        all happen: ISOs and merchant level salespeople (MLSs).   consumers more time to come up with the money without
        Today, the ground is shifting under their feet, and they   applying for credit or paying interest. So payments from
        are working overtime to process new developments. They   checking accounts will be around for a long time.
        often speak with me about check guarantee services, typi-  What consumers grapple with
        cally stating:
          •  Who uses checks anymore, who takes checks – and    Most  American  consumers  are  living  paycheck  to
             why?                                               paycheck with limited cash on hand. A study by Springleaf
          •  Everybody is using mobile payments now – that's the   Financial indicated nearly 25 percent of consumers have
                                                                less than $250 in the bank on a given payday. Twenty
             future.                                            percent  of  those  making  over  $200,000  annually  stated
          •  Soon, we will have real-time payments for everybody.   they save rarely or not at all. About 25 percent of people
             That will change everything.                       with graduate degrees said they could not miss a month
          •  Cash is going away – and quickly too.              of pay without needing to borrow money or sell assets.
                                                                A new poll by CreditCards.com found that 41 percent of
        What the numbers say                                    adults don't know when they will be able to pay off their
                                                                debt; 25 percent expect to carry debt to the grave. The most
        Of course, none of these statements is true. Now, let's look   common debt is mortgage (54 percent) followed by credit
        at the numbers by dollar amount and transaction type for   card (53 percent) and auto loan (47 percent).
        the different payment types and see what's real. The data
        is from The Federal Reserve Payments Study 2016. It doesn't   Of consumers in households that make $30,000 to $50,000,
        include online payments and monthly payments to pay     71  percent  owe  credit  card  debt,  compared  with  an
        bills. These numbers are from retail sales, where most ISO   average 53 percent across all income brackets. One study
        efforts are focused.                                    (ValuePenguin) shows average debt per household at
                                                                $5,700 and average debt for balance-carrying households
         Payment type Transaction           Value               at $9,333. These consumers do not want to get stuck in debt
                          volume                                traps where they revolve balances at 26 percent because
                                                                they didn't pay the full amount owed within six months
         Debit card       69.5 billion      $2.56 trillion      of purchase.
                          transactions
         Credit card      33.8 billion      $3.16 trillion      Second, people use debit cards for small dollar transactions
                          transactions                          and credit cards for higher dollar transactions. The
                                                                number of debit card transactions is over twice those of
         Checks           17.3 billion      $26.83 trillion     credit cards, although total dollars spent with debit cards
                          transactions                          is about 81 percent of total credit card spend.
         ACH debit        13.6 billion      $54.76 trillion     Third, the 2016 Federal Reserve study stated, "Data from
         transfers        transactions                          the Federal Reserve's Diary of Consumer Payment Choice
         ACH credit       9.9 billion       $90.54 trillion     shows that cash remains the most frequently used payment
         transfers        transactions                          instrument, accounting for 31 percent of all consumer
                                                                transactions." So much for the comment that cash is going
        Now,  what do  the  numbers show? First,  more  than 17   away quickly.
        billion checks were written in 2016. So much for the notion
        that checks are going away. Small merchants now take    Fourth,  regarding  mobile payments,  it  would  be  more
        debit cards instead of checks, which makes sense, as the   closely reflect reality to say nobody is using mobile
        average debit card transaction is less than $50, and one   payments yet, rather than assert that everybody is using
        third are less than $10.                                mobile payments. A study last year by JPMorgan Chase
                                                                showed only about 36 percent of merchants accept digital
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