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Education

        Grow your pie,                                      Wisdom of growing the pie


                                                            When I was an economics student exploring the dark arts of
        don't just cut it                                   negotiation, the first thing we were taught was to imagine
                                                            the deal in play was a pie and that we should never move too
                                                            quickly to cut the pie. The focus instead was always to invest
                                                            first in making the pie bigger. In the context of the argument
                                                            above, being open to working with other parties or experts
                                                            may give a better route to value creation and growth that far
                                                            outweighs going it alone.

                                                            Whether this means expanding your circle of partners or
                                                            engaging with known professionals who specialize in what
        By Simon Fairbairn                                  you need, assistance is available. It may carry a cost or mean
        Ingenico, a Worldline company                       giving something away, but look beyond this, as the size and
                                                            value of the end result is what's really important.
                  new year, a new challenge and a new
                  opportunity. On which side of the coin    The moral of the tale is not to be afraid of exploring what
                  will we fall? How will our outlook be     others can bring to your quest and to open your doors to the
        A framed with the first tentative steps into        potential of others who may help you make your pie just that
        the new year setting our compass for the road ahead?   little bit bigger.
        Do we carry the baggage of 2020 with us, or have we
        shrugged our  metaphorical  shoulders, picked  our-  Simon Fairbairn is head of professional services/EMEA for Ingenico, a Worldline
        selves up after the holiday rest and put our best foot   company. Take a look around the new Payments Landscape in this Ingenico
        forward?
                                                            white paper with a special focus on the impacts to consumer behavior: www.
        In life, the transition into a new year bombards us   ingenico.com/payment-landscape-new-normal. To reach Simon, please
        with a lexicon of self-help and purpose, a focus on   email simon.fairbairn@ingenico.com.
        finding our new better self, a chance to re-engage
        and reach our true potential. But with all this talk
        of personal growth and change, it's easy to see that
        this applies just as much to organizations. After all,
        aren't they populated by the very same people who
        are being activated to stretch and grow? Points of
        inflection such as a new year or a holiday break serve       Payment Solutions
        just as well to catalyze the fortitude to re-engage, re-
        imagine and push forward, all over again.                    For App Developers
        Benefits of working together

        But 2020 was a year like no other, and with batteries   eProcessing Network provides
        emptied  and  no  new  normal  quite  yet  in  sight,   payment solutions that intergrate
        making this change might be more tricky. So, here's    directly into web pages, shopping
        the kicker: no one says you have to go it alone. What   carts, third-party software,
        2020 made clear is that whether as a species, or a     and mobile apps for both iOS
        collection of organizations, we work best when we
        collaborate. Indeed, working together in 2020 helped   and Android.
        accelerate fundamental innovations, not the least our   ePN’s FREE Developer
        collaborative toolsets (Teams, Zoom et al) that we all
        now know and love, as well as the startlingly rapid    Support Center provides
        development of not one, but several vaccines.  The     online documentation,
        point is we are better when we work together than      sample code, and support
        when we go it alone.                                   for registered developers.

        So,  as  organizations, why  do  many  of  us  continue     ePN has payment options to fit all of
        to try and go it alone, forging our own path while
        zealously  protecting  our  borders  and  guarding  our             your merchant’s needs
        secrets? Perhaps time could be better invested in                    (800) 296-4810
        understanding where our competencies and capability
        truly lie when it comes to creating value. That way,           eProcessingNetwork.com
        we can equally invest in creating partnerships and
        ecosystems for areas where we may need help.          © eProcessing Network, LLC. All Rights Reserved. All trademarks are the property of their respective holders.
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