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IndustryUpdate

AML/Title 31 compliance, tax form automation, jack- of fintech company Clearpool Group. Known for driv-
pot handling and regulatory reporting. This strategic ing tech-enabled transformation in financial institutions,
move is expected to unite Pavilion’s omnichannel pay- Duffy will now lead Arteria’s sales strategy, helping
ment ecosystem with CasinoSoft’s trusted compliance clients modernize operations through AI-powered docu-
solutions to create a vertically integrated platform that mentation infrastructure.
streamlines casino operations. The combined offering
enhances efficiency across floor, cage, iGaming and WPP selects Cindy Rose, Baiju Shah
sportsbook environments, boosting security, automa-
tion and guest satisfaction, Pavilion stated, adding that WPP made two key leadership appointments that under-
with over 20 years of industry experience, CasinoSoft score its commitment to creative excellence and innova-
expands its impact through Pavilion’s broader reach. tion. Cindy Rose will become CEO of WPP on Sept. 1,
The acquisition, the company noted, reinforces its lead- 2025, succeeding Mark Read. A dual UK-U.S. citizen
ership in fintech, cashless gaming and compliance. and WPP board member since 2019, Rose brings more
than 20 years of experience at global companies includ-
ing Microsoft, Vodafone, Virgin Media and Disney.
APPOINTMENTS Most recently, she served as COO of Microsoft’s Global
Enterprise division, where she led digital and AI-driven
Daniel Duffy signs on with Arteria AI transformation for top firms.

Daniel Duffy joined Arteria AI as head of financial ser- WPP also named Baiju Shah as global CEO of AKQA,
vices – commercial operations, bringing to the company its award-winning design and innovation agency. Shah
over 35 years of experience at the intersection of technol- joins from Accenture Song, where he co-founded the
ogy and financial services. Most recently, he led portfo- creative group and served as global chief strategy officer.
lio solutions sales for the Americas at State Street Global Known for integrating AI, design and strategy to help
Markets, overseeing sales across trading products and brands grow, Shah will guide AKQA’s next phase of
outsourced services. He previously served as head of global creative leadership.
equities for the Americas and was a founding member

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