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Insights and Expertise

Technology portfolios have grown exponentially, and that means
mastering new software, understanding diverse business
integration fuels needs, and matching the right merchants with the right
technology. For agents, this comes with building more
meaningful client relationships, garnering stickier cus-
new era for tomers and achieving higher sales margins.

Growth opportunity comes with complexity
payments industry The shift to specialized, data-driven business solutions is

reshaping what it means to "process payments." Merchants
today want more than a payment processor. They want
something that helps them streamline operations, analyze
customer behaviors, and deliver personalized products,
services and perks.

If you're an agent who can deliver solutions like those,
you're not just relevant—you're invaluable.

But this requires real training, real customer service and
a real understanding of the business needs behind each
merchant. And that's where the real growth lies. Today's
professional agents are business consultants, and they
need to back up their solutions with customer support and
technical expertise.
By Dustin Magaziner
PayBright With more complex solutions available, agents face a steep
learning curve to master new features, demos and tech-
et's be clear: the payments industry isn't just nical support requirements. Far from being a roadblock,
evolving; it's undergoing a full-blown trans- however, this provides a major growth opportunity for
formation. Technology is changing the agent/ agents who are backed by the right partner.
L independent sales organization (ISO) payments
landscape, and agents who are adapting are scaling Our bet is on the agent
fast. As the industry pivots toward software solutions
with payments built in, merchants – from hair salons to Winning companies are building proprietary tech, invest-
microbreweries – can now choose from a wide range of ing in the best tools, and stacking their teams with prod-
industry-specific features and technology tools. uct experts who support agents day in and day out. They
make strategic investments in the future of the payments
But here's the catch: the software companies building industry, investments that lead to mutually beneficial
them often lack one critical component: a way to reach the partnerships and deliver the type of features today's mer-
small business owners who need them. That's where pay- chants demand.
ments industry leaders come in. Companies with strong,
supportive agent relationships are bridging the gap be- But tech alone isn't the answer. The real value is in how
tween products and people and connecting powerful new you deliver it. That's why it's smart to focus on empower-
technology tools with the local business owners who need ing agents with everything they need to navigate complex
them. new products and deliver solutions that provide real busi-
ness value. The path is simple: empower agents and clients
It's not the end of the agent, it's the beginning to succeed. With that combination, agents can move from
selling payments to shaping the future of the small busi-
The agent-owner relationship isn't being replaced by tech- nesses they support.
nology; it's being strengthened by it. Agents/ISOs have be-
come even more important, and the best agents don't sell. PayBright CEO Dustin Magaziner launched the company as a Furman
They consult, guide and build diverse product portfolios. University student in 2012. Now with over 800 employees and profes-
They help a salon owner improve retention rates, a bakery sional agents across the U.S., the Raleigh-based payment solutions
owner cut waste, and a quick-service restaurant manager provider is an industry leader in delivering transparency, affordabil-
deliver personalized customer awards in real time. ity and simplicity for local merchants, working with 15,000 businesses.
PayBright is committed to strengthening partnerships between mer-
It's not just about payments; it's about transforming how chants and agents with a focus on fair pricing and customer service
merchants serve customers and run their businesses. excellence. The company is ranked as one of the fastest growing in the
U.S by Inc Magazine. Contact Dustin via LinkedIn at linkedin.com/in/
But to play in this league, agents have to level up. Agent dmagaziner.
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