Page 15 - gs250801
P. 15
Insights and Expertise
have, and we're losing too many sales. Send emails, bring
The card brands have always said it up at meetings and show management the deals you are
we're in a global economy, but they losing.
don't treat chargebacks that way. If ISOs, stop treating international payments as a solution
for large-volume merchants. Shopify, Stripe, Ayden and
a U.S. merchant accepts a card from Checkout certainly don't see it that way. They offer simple,
another country and the cardholder single-account payment processing to all clients, includ-
initiates a chargeback, there is a zero ing mom-and-pop stores.
to one percent chance of that merchant Let's end the restrictions, elitism and dual-merchant-num-
recovering the funds. ber madness and make international payments available
to U.S. ISOs, MLSs, merchants and consumers. Let's solve
this issue once and for all.
ecommerce and key-entered transactions, but that doesn't
stop them from trying. Want to know more? Keep reading The Green Sheet and
consider following me on LinkedIn, where we can share
Stop wasting time ideas and support each other.
With more players coming into the U.S. market, ISOs need
to figure out intelligent routing for international pay- Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
ments. Time is of the essence. We can't sit back anymore Nationwide Payment Systems Inc. and host of B2B Vault: The Biz
and watch these companies take away all that business. to Biz podcast. Email him at allen@npsbank.com and connect on
LinkedIn https://www.linkedin.com/in/allenkopelman/ and
Agents, stop sitting around and waiting for the interna- Twitter @AllenKopelman.
tional option to be available. We can't sell what we don't
15