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• AI-powered personalization, with consumers The ISO and agent serves as the "merchant integrator
sharing basic spend and purchase insights for know-your-agent frameworks," Crone said, adding
• Simple and secure AI payments, with consumers they will support provisioning agent-to-merchant APIs,
providing clear guidelines, and Visa effecting embedding attribution tokens in the authorization process,
transaction controls and managing disputes. ensuring loyalty and closed-loop rails—think private-
label credit cards, prepaid and gift, even merchant-issued
Even PayPal is getting into the scene, introducing PayPal stablecoins—that appear in the tender menu.
Agentic Toolkit, a library designed to simplify the
integration of PayPal's core commerce functionalities into He sees it as a "greenfield opportunity" that could
AI agent workflows. generate an $850 million uplift in revenues for the ISO/
agent channel.
'Greenfield opportunity' for ISOs, agents
Here's McKinsey's advice: "Merchant acquirers and
For ISOs and agents merchant sales is no longer about payment services providers (PSPs) operate in a world
selling terminals, assigning merchant IDs and routing, where agents run mini-auctions at checkout, picking the
Crone pointed out. "Now they have to help them least-cost rail in milliseconds, much like today's online
implement agentic commerce," he said. "Their value advertising auctions. To stay relevant, they should expose
shifts to helping merchants embed agent payments inside real-time fee quotes via APIs, surface agent-visible promos
their own branded digital platforms and preserving or rebates, and integrate with wallets to offer built-in,
acknowledgment of the attribution, audit trails and the least-cost routing logic."
tokenized payload that will happen in agent-to-agent
communication and sales."
Patti Murphy is senior editor at The Green Sheet, president of ProScribes
It's more than just about acceptance. "It's enabling a Ink (www.proscribes.net) and self-described payments maven of the
merchant's branded app or site to start the journey, fourth estate. Her Today in Payments reports are a regular feature of the
tokenize SKU-level content, attach manufacturer-funded Merchant Sales Podcast.
offers, and enforce least-cost routing logic before the
agentic wallet takes over," Crone added.
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