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DateBook Inspiration

Helping merchants prosper

during the Halloween rush

Visit www.greensheet.com/datebook.php for more events and a year-at-a-glance event chart.

National ATM Council
NAC2025

Highlights: Founded in 2011, the National ATM Council Inc. is a not-for-profit national trade association ded-
icated to ethically and effectively representing the business interests of ATM owners, operators and suppliers in
their efforts to provide safe, secure and convenient delivery of cash to consumers throughout the United States.
As part of that mission, NAC hosts an annual conference where attendees can networt with vendors and po-
tential partners at receptions and in the exhibit hall, attend educational presentations designed to help solve
busines problems, and meet with like-minded professionals who support making continued access to cash
seamless for U.S. consumers.
When: Sept. 30 – Oct. 2, 2025
Where: Caesars Palace - Las Vegas
Registration: https://www.natmc.org/attendee-registration
or many merchants, Halloween is no longer Third, encourage gift card promotions. Halloween-
Money 20/20 a one-day affair. It's a season. From pop-up themed gift cards or reloadable cards for candy and décor
costume shops to bakeries offering pumpkin-
Money 20/20 USA 2025 F themed treats, opportunities abound, but so do can boost average ticket size and bring customers back in
November.
Highlights: Moving money across the globe comes with its fair share of technological and regulatory chal- challenges. As ISOs, merchant level salespeople, you're Fourth, highlight seasonal loyalty campaigns. Even a
uniquely positioned to help merchants capture more busi-
lenges, but that also means there’s room for opportunities. That’s why Money20/20 exists. This is where the ness in the weeks leading up to October 31. short-term program, double rewards points on Halloween
most influential leaders (one in three are C-suite) in banking, payments, tech, retail, policy, startups, financial items or discounts for return visits within two weeks, for
services and more come to explore the future of money and get business done. Challenges merchants face instance, can drive repeat traffic during this compressed
Attendees can expect keynote speeches, panel discussions, and networking opportunities designed to foster Seasonal surges bring both promise and pressure. season.
innovation and collaboration in the financial ecosystem. The event promises to help you gain exclusive industry Merchants must juggle unpredictable inventory demand.
knowledge and grow your business, your way. Popular costumes or décor, for example, can sell out fast, Finally, remind merchants of the value of real-time
When: Oct. 26 – 29, 2025 while other items sit untouched. Staffing often becomes reporting and analytics. With better insight into which
products are moving fastest, merchants can adjust
Where: The Venetian Hotel, Las Vegas a scramble, with part-timers filling in during busy inventory or promotions on the fly rather than missing
weekends.
Registration: https://us.money2020.com/ out on peak demand.
Fraud risk rises, too, particularly with online orders
for costumes, decorations and electronics. And with By equipping merchants with nimble, near-term tools,
PayTech Women heightened foot traffic, merchants can't afford downtime you help them not just survive but thrive in this busy
season. Halloween is about imagination and surprise, two
Annual Leadership Summit at the POS. System glitches or long checkout lines could
cost them sales. qualities merchants need right now. When you step in
Highlights: In its 20th anniversary year, PayTech Women is hosting its 18th annual Leadership Summit. The with timely support, you become a true partner in helping
event promises to help attendees achieve greater personal success, influence and professional equality with the Ways payments professionals can help merchants turn seasonal spikes into lasting success.
aim of creating a world where a woman’s potential is as unlimited as her ambition. First, emphasize speed and reliability at checkout. Help
Sponsored by FIS, the summit is PTW’s pinnacle event of the year. It is the place where dedicated leaders and merchants optimize contactless payments and mobile
emerging stars within the global paytech ecosystem will converge to offer women and advocates inspiring ed- wallets so customers can breeze through lines. Quick,
ucational programming and networking opportunities with leaders and peers from North America and beyond secure transactions are critical when stores are packed
who share a passion for breaking barriers in business. with families hunting for last-minute costumes.

Second, provide fraud prevention tools. Simple alerts,
When: Nov. 4 – 5, 2025 card-not-present verification and chargeback mitigation
Where: Renaissance Atlanta Waverly Hotel - Atlanta services can give merchants confidence when they see an Kate Gillespie, President and CEO
Registration: https://www.paytechwomen.org/events/EventDetails.aspx?id=1918853&group= uptick in online or seasonal sales.
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