Page 34 - gs250902

NewProducts

Sift Delivered through Sift's award-winning user interface,
these templates reduce operational pressure by enabling
Fall '25 advanced, AI-powered quick deployment of expert-level defenses—cutting time-
fraud prevention to-value and enhancing accuracy at scale, Sift noted.

https://sift.com Targeting policy abuse at the source
Sift's new Incentive Abuse functionality zeroes in on
loyalty, promo and referral fraud. By detecting suspicious
activity before a transaction occurs, the company
pointed out, businesses can block fake accounts and first-
party fraud while protecting acquisition budgets and
maintaining customer trust.
Sharper insights, stronger investigations

Fraud teams also gain new visibility into high-risk activity
with three data-rich tools:
Deploy enhanced • Global identity search filters streamline reviews
across Sift's Global Data Network.
fraud protection, • ATO overview dashboard tracks account takeover
trends with drill-down reporting.
speed risk • Historical chargeback import boosts model
accuracy by integrating past chargeback data.
decisioning "These new capabilities let fraud teams deploy workflows

in minutes, detect abuse before it impacts revenue,
and investigate suspicious accounts with sharper tools
ddressing the increasing frequency and com- designed for today's complex risk environment," said
plexity of fraud attacks, Sift unveiled product Raviv Levi, chief product and technology officer at Sift.
enhancements designed to simplify risk deci- Building on momentum
A sioning, accelerate deployment and deliver
stronger protection for businesses worldwide. The release follows a strong first half of 2025 for Sift, which
saw the company launch its Identity Trust XD framework,
The Fall '25 release introduces three major upgrades: earn the top spot in all fraud-related G2 categories, and
pre-built workflow templates, refined incentive abuse introduce ActivityIQ, a generative AI tool for account
detection tools, and expanded investigation and reporting takeover detection.
capabilities. Together, these innovations empower fraud
teams to safeguard revenue more effectively while still Sift believes this Fall '25 release reinforces its position
providing seamless consumer experiences, the company as the AI-powered fraud platform of choice for leading
stated. brands, including DoorDash, Yelp and Poshmark, helping
Faster, smarter workflows more than 700 customers worldwide grow fearlessly. To
explore the Sift business opportunity, please visit https://
Pre-Built Workflow Templates give teams instant access to sift.com/partnerships/#connect.
industry-specific strategies for preventing payment fraud.

34