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CoverStory




                                                                security. In June, EWS announced it had partnered with
             McKinsey & Co. explained in                        Fiserv, which offers a turnkey solution for financial insti-
              a report that agentic shifts AI                   tutions wishing to offer Paze; it also can enable merchants
                                                                to accept Paze at their checkouts.
             from being a reactive helper to                    Open banking rule gets yanked
             a proactive agent for shopping,                    Another CFPB action scrapped this year was its open

                 payments and investing.                        banking rule. That rule was intended to give consumers
           And that has been playing out as                     more control over their financial data, such as directing
                                                                the sharing of their account information with consumer-
                  consumers shop for the                        facing fintechs.
                     year-end holidays.                         While the consumer watchdog agency is said to be work-

                                                                ing on a new open banking rule, JPMorgan Chase took ad-
                                                                vantage of the pause in regulation to ink deals in Novem-
        X wallets in real time using Visa Direct, with instant trans-  ber  with  several  large  data  aggregators  that  link  banks
        fers to bank accounts via debit cards.                  with fintech apps that provide budgeting, payments and
                                                                other financial services.
        While Elon  Musk, who heads up X,  had planned for X
        Money to be up and running by now, the game plan was    The deals' terms require the aggregators, Plaid, Yodlee,
        thrown into a state of flux largely due a complex web of   Morningstar and Akoya, to pay for account data they pre-
        necessary regulatory approvals (state money transmitter   viously obtained for free, according to published reports.
        licenses, for example).
                                                                Interchange remains hot topic
        Also, X has been subject to scrutiny by the Federal Trade
        Commission over allegations of misuse of user data. Ad-  Interchange remains a bone of contention, with Visa and
        ditionally, accoding to published reports, X experienced   Mastercard on one side and merchants and Senator Rich-
        significant turnover among staff tasked with building the   ard Durbin, D-Ill., on the other.
        X Money infrastructure.
                                                                In November, Visa and Mastercard released a proposed
        Zelle: the good and the bad                             settlement, valued at about $38 billion, in the long-run-
                                                                ning legal battle with merchants over the cost of card ac-
        As for P2P payments, the CFPB sued Early Warning Ser-   ceptance. The  proposal would  scrap  the honor-all-cards
        vices, the bank-owned operator of the P2P network Zelle,   rule, lower the average effective interchange rate by 10 ba-
        in ecember 2024 for failing to adequately protect consum-  sis points for five years and offer more flexibility around
        ers from fraud. But that lawsuit was droppe in March,   surcharging.
        with the bureau citing shifting priorities.
                                                                But several leading merchant associations believe the set-
        However, the New York Attorney General's office picked   tlement doesn't go far enough. So, it remains to be seen
        up the case, suing EWS for failing to protect consumers   whether the judge overseeing the lawsuit will approve the
        from being pilloried by massive frauds. The state claims   proposed settlement.
        an estimated $1 billion in fraud was lost by Zelle users
        between 2017 and 2023, and it blames EWS, asserting it de-  In the meantime, Sen. Durbin continued to push his Credit
        veloped Zelle without critical safety features. EWS refutes   Card Competition Act, which seeks to lower the cost of
        the charges, characterizing the lawsuit as "a political stunt   processing through competition. He wants card issuers to
        to generate press, not progress."                       program credit cards to give merchants a choice between
                                                                two competing processing networks, only one of which
        Congressional Democrats also have been on the case, grill-  can be owned by Visa or Mastercard.
        ing executives of EWS and its owner banks, pressing them
        to adopt stronger anti-scam measures and to reimburse   Instant payments gain momentum
        consumers defrauded via the network.
                                                                Instant payments charted significant growth this year.
        Meanwhile,  a major outage  on  Zelle  in  May  froze  pay-  The Clearing House reported that as of September its RTP
        ments nationwide, disrupting transfers at major banks   network had cleared $1.3 trillion in payments this year – a
        due to a Fiserv system failure. The outage spotlighted the   428 percent increase over the entire year of 2024.
        fragility of digital payment systems.
                                                                FedNow, the Federal Reserve's instant payment network
        Against this backdrop, EWS rolled out a new digital wal-  cleared 2.5 million payments in the third quarter valued at
        let for ecommerce: Paze. The Paze wallet, offered through   $307 billion, a 25 percent increase over the second quarter
        financial institutions, leverages payment tokens for added   of this year.

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