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Spotlight Innovators

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Making ecommerce
Sales@greensheet.com

work for you.

t's a small world, after all — but it's a huge market for consumers. While shopping locally is still a big trend, there
is the ever-growing allure of getting just about anything from anywhere on the planet. So many brands, so many
products, so many dollars … and yen … and euros … Forbes reports that global ecommerce topped $6.3 trillion
I in 2023 — and it's forecast to be more than $8 trillion by 2026. Meanwhile, PayPal found that 57% of the world's
consumers do their shopping with world-wide savvy. Clearly, there is ample opportunity for merchants who go global,
but the move can also have its challenges. From logistics to pricing to payment options — as well as significant cultural
differences — understanding the intricacies of global ecommerce can help you decide if it's right for your business. Each
point on the map comes with preferred payment options, currencies, language, cultural barriers, and logistics. Here are
a few considerations.
Cultural sensitivity.
Being big in your own backyard doesn't always translate to global stardom. What pops in the U.S. may fall flat in Europe.
Fashion senses, tastes in music, fads, and food — it all factors in. Then there's the local tongue. Translating an ecommerce
site and product line can get complex — and be full of unforeseen pitfalls. There's the legendary story of Chevrolet
marketing their Nova in Latin America — without considering that "va" means "go" in Spanish; no one wants a car that's
"no go." And no one wants to "bite the wax tadpole," which is what Coca-Cola translated to when it first appeared in
Chinese.
Regulatory hurdles.
Countries have their own rules and regulations for selling online. Maintaining compliance with each can quickly get
gnarly the more places you expand into. Consider the additional resources — people and otherwise — that you'll need to
stay on top of it all.

Getting it shipped.
Crossing borders means more regulations, different delivery methods, tariffs, and tracking — not to mention the sheer
miles between a warehouse and the customer. Statista has numbers as to how heavy global shipping and logistics weigh
on ecommerce merchants. Here's the breakdown that occupies their worry bandwidth.
• Navigating customs (44.5%)
• Cross-border logistics (37%)
• Cross-border returns (33.5%)
• Managing delivery expectations (34.5%)
• Tracking deliveries (27.5%)

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