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CrossCheck Inc. reliability. The company positioned the platform as
particularly useful for higher-ticket and repeat-payment
Pay-by-Link environments such as auto dealerships, automotive repair,
https://www.cross-check.com veterinary services, home improvement providers and
furniture retailers.
Proprietary payment guarantee
Unlike standard ACH payment flows that can expose
merchants to returned payments and delayed settlement
uncertainty, CrossCheck said its platform combines
real-time account authentication with the company's
proprietary payment guarantee capabilities. Approved
transactions are guaranteed by CrossCheck, which
assumes liability for qualifying returned or disputed
payments.
Reduce ACH risk while "This is a major evolution for CrossCheck," Tiffany Lucas,
senior vice president of product development, said in a
streamlining digital statement announcing the platform enhancement. "We
have taken the simplicity and convenience customers
expect from modern fintech experiences … and paired it
payments with the protection merchants rely on from us."
The platform also includes branded invoice support,
transaction tracking and real-time validation tools
rossCheck Inc. introduced an enhanced version intended to help merchants streamline billing and improve
of its Pay-by-Link platform designed to help payment visibility. According to the company, simplifying
merchants reduce payment friction, lower pro- the payment experience may help businesses improve
C cessing costs and minimize ACH risk exposure conversion rates while supporting customer loyalty and
through guaranteed payments. repeat business.
The solution enables merchants to send secure payment CrossCheck's rollout comes as growing numbers of
links to customers through text or email, allowing payment providers are expanding pay-by-bank and
consumers to complete bank-based payments digitally guaranteed ACH capabilities in response to merchant
without manually entering routing or account numbers. demand for lower-cost digital payment alternatives and
Powered through an integration with Plaid, the platform faster account-to-account transactions.
lets customers securely authenticate with their financial
institutions and complete transactions through a mobile- Industry interest in guaranteed ACH and open banking-
first workflow intended to resemble modern fintech enabled payment flows has accelerated as businesses seek
payment experiences. to reduce interchange costs while maintaining secure,
frictionless customer experiences. To learn more, please
CrossCheck said the product is aimed at businesses visit https://www.cross-check.com.
seeking alternatives to rising card processing costs while
still maintaining payment security and transaction
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