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I must close by telling you that The Green Sheet has always been
controversial, and it is likely that as many people disagree with

me as those who agree.
– Paul H. Green

I will also say that I have made it clear to Green always changed for the better. This ongoing change
Sheet readers that advertising is not an endorsement has been reflected in various styles and approaches to
of any company or product; however, that does addressing the information needs of the sales professional
not eliminate my ability to express my view on a as well as continuing efforts to advance the quality and
program that I know, have experience with and have content of all of our publications.
reason to recommend.
While the vision for an ISO newsletter/magazine has been
Perhaps if I knew more about your program, I would constant, it has unfolded on an ever changing business
feel the same about it. I must close by telling you that landscape, including business acquisitions, an explosion in
The Green Sheet has always been controversial, and the number of ISOs and merchant level salespeople (MLSs)
it is likely that as many people disagree with me as and continuing ownership changes in these businesses.
those who agree. You should consider this point as a
potential advertiser. During the last 20 years, I have been fortunate enough to
have some really terrific people provide support for the
growth and improvement of The Green Sheet. If you don't
We have had lots of fun along the way read every word we write, we understand, but keep an eye
While I will say that I have enjoyed many years of letters on us because we never stop changing.
from readers, many which have been published and many
that have asked us not to publish them, the movement As long as I continue to hear from our readers that our
from snail mail to email has truly sped up the frequency efforts are helping their lives, we will be here for you.
and directness of your comments: Thanks for your readership through the years!
The Green Sheet as collaboration
"I just want to express my appreciation to you for putting
out a fine online publication specifically addressing the Leonardo Da Vinci wrote that a painter should begin every
ISO segment of the payment processing industry. Better canvas with a wash of black, because all things in nature
education benefits all concerned." are dark except where exposed by light. Most painters do
– Sonny McKinney, First Data Merchant Services Inc. the opposite, starting with a whitewash and adding the
shadows last. In life, like art, the only things people can
"Paul, from the very first time I logged onto www.greensheet. ever know about you are the ones you let them see.
com, I was impressed by what a wonderful tool this was for
the newbie and the 'guy on the street.' Obviously, there is Thousands have taken the time out of their lives to help
significant cost and time invested by you in the Forum, others in this industry, and The Green Sheet has been a point
and I just want to thank you for these efforts." of coalescence for many of these efforts.
– Kent Dusing, tranzaxtions.com
So, I want to thank the hundreds of people who have
"I've been in the bankcard industry for 10 years and am written for The Green Sheet during that last 30 years; have
the hardest person to please, but you've managed to do contributed ideas; submitted answers to Advisory Board
it! Got your newsletter a couple months ago and hate the questions; sold or bought advertising; created or paid the
nasty jabs some of these bozos send you guys. Jealousy invoices; designed or provided ad designs; written online
is an ugly thing. But am sending you an e-mail [because] questions, or tried to answer them; wrangled our online
viewing your website has really put a couple light bulbs systems and kept the online discussions civil; and who
in my head. Great place to find people to connect with ... have poured over the writing, layout, design and grammar
just super. Keep up the good work and to hell with the to make our publication the best cooperative effort it can
naysayers." be in our industry. Many lives have prospered through
– H. Beaton your efforts.

Through the years The Green Sheet has been in a constant
state of change, and we would like to believe that it has

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