Page 20 - GS131002

ChapterTitleCoverStory

"Regardless, you never have shied away from taking a stand or

blowing the whistle when you have deemed it necessary. That is
a respectable trait to have, and your distribution list has grown

as a result of that."
– Scott Rutledge, The Phoenix Group

"You refuse to be backed down by threats of legal action The Green Sheet and Paul, as well, I was very impressed
by very large companies when you know the person that and liked the fact that someone was trying to streamline
presented information to you was correct. I again want communication in this industry. Since then, I have seen
to thank you for the way you stood behind me in our tiff numerous articles. Some I agreed with; others I did not.
against the Zon Jr. XL.
"Regardless, you never have shied away from taking a
"They finally did make the necessary corrections with stand or blowing the whistle when you have deemed it
a new chip, but how are they going to update all of the necessary. That is a respectable trait to have, and your
thousands of XLs that are still 'ticking time-bombs' in distribution list has grown as a result of that. I currently
thousands of merchant locations? Keep up the good work. recommend it to everyone I talk to who does not receive
I look forward to receiving The Green Sheet and send copies the publication."
to all of my sales reps." – Scott Rutledge, The Phoenix Group
– Bob Miller, California Bancard Systems
"I am concerned that BSA seems to get negative reviews
The Green Sheet has been an ongoing in your newsletter. This is somewhat confusing since your
critic in the market company has been a member and has supported BSA
through attendance at our meetings. In fact, I don't know
Through the years, we have taken on many issues and what your 'beef' is with BSA and would welcome talking
some players. We regularly lambasted the earlier stages with you to perhaps understand your position better. … As
of the Bankcard Services Association, charging that its for a category of membership that is less costly, BSA does
focus was too narrow and that the direction was too have a category of membership for salespeople whose
exclusionary. We never let up until the BSA became the company they represent. In fact, this is a very inexpensive
Electronic Transactions Association, and we still have been membership.
outspoken about things we thought the association should
address.
"As for BSA giving some people the feeling that 'we don't
belong here,' I find that very troubling because during
We didn't like that the ETA never discussed the changes the past year of Jack Martin's presidency, BSA has made
in equipment distribution from ISO and bank to retail every effort to get our members involved. ... I would love
locations such as Costco, and we thought that the ETA to be on your mailing list of The Green Sheet. That way, I
should be the advocate for the industry when the Federal wouldn't have to rely on members to fax it to me."
Trade Commission went after CMS.
– Ken Bowman, BSA (May 1996)
We made no friends when we first published bankcard "I want to take a moment to tell you that I have appreciated
interchange and later received very hostile comments from your comments in recent Green Sheets concerning our name
the equipment manufacturers when we first published change and other issues of mutual concern. Even though
equipment pricing.
we may not have broadened our mission as quickly as
some would have liked, I believe that ETA is now on a
Our ongoing efforts to share the results of salespeople very inclusive path. Of course, we will have many issues
losing bankcard business to Discover reps they were to discuss and figure out, but over time I think we will see
working with eventually led to the Discover ISO program an association that will truly represent all in our industry.
and to American Express finding interest in ISOs.
I would hope, however, that you will not stop providing
suggestions on how we should proceed!"
From the changes in check processing to the opportunities – Ken Bowman, ETA (November 1996)
in ATM and private-label cards, we have used The Green
Sheet to educate, inform and lobby.
"We enjoy reading The Green Sheet regularly. Even on the
periodic occasions when there were differences of opinion
"I have been a participant in The Green Sheet's growth for between The Green Sheet and ETA, it seemed that these
about six years. In 1996, when I had my first exposure to
were amicably reconciled through your sense of fairness
20
20