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Education

Merchants can win mobile shoppers opportunities. The longer they wait, the more they'll fall
behind the competition.
Earning the business of mobile shoppers is straightforward:
merchants need to make it easy for them to shop on their Helping merchants develop a top-notch mobile shopping
websites with mobile devices. The simplest way to achieve platform now will bring in new business and provide a
this is by leveraging responsive website design, which leg up on the competition for your merchants – and for
adapts to render correctly on different types of devices. In you. People want to use mobile devices to shop. Help your
other words, one site will look and function just as well on merchant customers be there to accommodate them.
a tablet as it will on a computer or smartphone. This is the
most advanced and convenient way to create a functional
mobile presence.
As Merchant Warehouse Senior Vice President, Sales, Michael
But, that's not the only option. Merchants who are happy Gavin is responsible for day-to-day management of the company's
with their existing websites can also hire professionals to direct sales, as well as leadership of all sales activities within
create separate mobile sites for them. Another possibility the company's agent channel. He has served as a key leader
is to have someone develop a mobile shopping app. within the organization since joining the company in late 2000.
Merchant Warehouse's Genius Customer Engagement Platform is
Regardless of the method selected, however, merchants a single, intuitive platform that integrates every transaction tech-
must make sure that the developer optimizes the entire nology, loyalty program and more. Contact Michael at mgavin@
process so that it's user friendly and seamless. Give it merchantwarehouse.com. For more information on the company,
several test runs; have others test it out as well. Don't allow visit http://merchantwarehouse.com.
the retailer to "go live" until the business owner is sure it's
ready for prime time.

Merchants who don't have a solid mobile shopping
platform are missing out on all kinds of exciting

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