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What does it take to get your attention? Christopher,
I was hoping you could help me understand a little bit about Thanks for getting in touch. Your company's recent
how the Industry Update works within your newsletter? On actions related to 3-D Secure are newsworthy. We cover
November 19th, we ran a press release announcing we have as many relevant industry developments as we can in the
made 3-D Secure available to any merchant who wishes to use Industry Update section, but we have to leave out more
it, free of charge; they don't have to purchase any of our services than we include. It's a matter of having limited space in
for the use of 3-D Secure. On December 5th, we ran another the magazine and needing to make rapid decisions to meet
press release making this technology available to any solution or deadlines.
service provider free of charge, so long as they don't charge for
the utilization of 3-D Secure. Industry Update is part of our regular editorial coverage;
companies whose news we print never pay for this service.
This would be a free value-added service to any acquiring bank Also, we cannot make promises about what stories will
or ISO. I'm a little confused how that wasn't deemed to be news appear in the magazine because, even when we have
worthy for the industry as a whole? written items up and slated them for a particular issue,
circumstances sometimes require us to remove them.
As you may or may not know, 3-D Secure is the only consumer
authentication that issuing banks will recognize. In addition, Editor
they are willing to shift the chargeback liability on authenticated
transactions and provide an interchange discount ranging from
35 to 50 basis points. The Green Sheet ran both press releases. What's on your mind?
What would we have to do in order to be featured in the industry
update? Do we need to pay to be included? I look forward to If you have questions about our stories or operations,
your reply. thoughts to share on our industry's hot-button issues,
or a pet peeve you need to express, please email us at
Christopher L. Wooten greensheet@greensheet.com. We'd love to hear from you.
SecureBuy















































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