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ChapterTitleViews
Seelig's marketing session covered
the basics. "We talked about how Dangelmaier said physical stores
to build a plan, how to think about
marketing strategically, how to are seeing between 5 and 15 percent
integrate PR, social media and of sales going online, and those are
advertising – and how that all
works together for e-commerce and interactions that are no longer going
storefront businesses," she said.
through the POS.
Dangelmaier has found that few U.S.
merchants understand how to sell
outside of the United States. "There
was a recent article that said only
27 percent have the ability to do it,
which means 73 percent don't," he
said, adding that "guys like Stripe
and Braintree get significant press
coverage about sexy APIs that let
merchants build their own checkout
pages, but they don't enable them to
optimize globally."
BlueSnap saw a need it could fill
and rolled out its global gateway
about a year ago. The company
markets prebuilt checkout pages that
"encompass most currencies and most
languages in 80 countries, and 110 of
the most prevalent payment types in
those countries," Dangelmaier said,
adding that he is in talks with "a few
large ISOs right now who are really
strong domestically but want their
domestic folks to sell overseas."
Dangelmaier said physical stores
are seeing between 5 and 15 percent
of sales going online, and those are
interactions that are no longer going
through the POS. He feels that most
ISOs are "swipe guys" and, by not
www.thealphaedge.com/firstselected
helping merchants also move into www.thealphaedge.com/firstselected
international e-commerce, "they
are missing out on a big revenue
opportunity." It was Dangelmaier
and Seelig's mission at Transact 14 to
let exhibitors and attendees know just
how easy it is to work with BlueSnap
to bring an international commerce
value-add to their merchants.
Thinking about the current state of
the industry, Dangelmaier said, "I've
been doing this for 25 years and
never seen anything like this. There
are 250 different payment types, and
most people think of five; you have
all these people who don't have bank
accounts trying to buy stuff; you
55
Seelig's marketing session covered
the basics. "We talked about how Dangelmaier said physical stores
to build a plan, how to think about
marketing strategically, how to are seeing between 5 and 15 percent
integrate PR, social media and of sales going online, and those are
advertising – and how that all
works together for e-commerce and interactions that are no longer going
storefront businesses," she said.
through the POS.
Dangelmaier has found that few U.S.
merchants understand how to sell
outside of the United States. "There
was a recent article that said only
27 percent have the ability to do it,
which means 73 percent don't," he
said, adding that "guys like Stripe
and Braintree get significant press
coverage about sexy APIs that let
merchants build their own checkout
pages, but they don't enable them to
optimize globally."
BlueSnap saw a need it could fill
and rolled out its global gateway
about a year ago. The company
markets prebuilt checkout pages that
"encompass most currencies and most
languages in 80 countries, and 110 of
the most prevalent payment types in
those countries," Dangelmaier said,
adding that he is in talks with "a few
large ISOs right now who are really
strong domestically but want their
domestic folks to sell overseas."
Dangelmaier said physical stores
are seeing between 5 and 15 percent
of sales going online, and those are
interactions that are no longer going
through the POS. He feels that most
ISOs are "swipe guys" and, by not
www.thealphaedge.com/firstselected
helping merchants also move into www.thealphaedge.com/firstselected
international e-commerce, "they
are missing out on a big revenue
opportunity." It was Dangelmaier
and Seelig's mission at Transact 14 to
let exhibitors and attendees know just
how easy it is to work with BlueSnap
to bring an international commerce
value-add to their merchants.
Thinking about the current state of
the industry, Dangelmaier said, "I've
been doing this for 25 years and
never seen anything like this. There
are 250 different payment types, and
most people think of five; you have
all these people who don't have bank
accounts trying to buy stuff; you
55
