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The second objective was to get the word out on the Clearent
Payments Platform, the processor's recently rolled-out open
application programming interface (API) that integrates with
e-commerce websites, mobile apps and back office systems.
members of the London-based SkyParlour public Apriva executives:
relations team. It was a much appreciated haven for media Stacey Finley Tappin, Senior Vice President,
representatives. North American Sales & Marketing Communications
Benjamin Hurley, Director,
Mobile Product Management
Jeff Fortney, Vice President,
ISO Channel Management at Clearent LLC
While Jeff Fortney, Vice President, ISO Channel
Management at Clearent LLC, was manning his The buzz at Apriva's booth on Transact 14's exhibit hall
company's booth at Transact 14 on Wednesday afternoon, floor was all about Apriva Pay Plus 3.0 and its web
he divulged a secret. "When I come to a show, I concentrate companion merchant portal 1.0 that is set for release
on two objectives only," he said. "If I meet them, the event on April 28. A private conference room within Apriva's
is a success; if not, I'm not OK." ample booth was where Benjamin Hurley, the company's
Director, Mobile Product Management, and Stacey Finley
His first objective this year was to find a partner to provide Tappin, Senior Vice President, North American Sales &
a good solution for medical offices. "One of my ISOs said Marketing Communications, discussed the key features
he needs a medical solution that'll work alongside HIPAA of their new offerings.
[Health Insurance Portability and Accountability Act]
requirements, so I'll spend my time when I'm not stuck at Here are some of the points they made about Apriva Pay
the booth looking for that," he said. Plus 3.0:
• It is white-labeled mobile payment software with
The second objective was to get the word out on the a very low barrier to market entry that acquiring
Clearent Payments Platform, the processor's recently banks can brand as their own to deliver a robust,
rolled-out open application programming interface (API) compelling mobile commerce solution they can
that integrates with e-commerce websites, mobile apps bundle with other banking services.
and back office systems. "You have a POS system, and it
either works directly with the processor like a terminal or • It can also be white labeled for the ISO market
it works with a third party like a gateway," Fortney said. as a very accessible mobile commerce solution
His message for ISOs: "Now that we have our API, you ISOs can bundle and offer to merchants, which
can map to our API and take the third party out. This can increases merchant stickiness.
save money for you and your merchants." • It comes with 24/7 support, which is unusual when
compared with other mobile payment solutions,
By Thursday afternoon, the last day of the show, Fortney particularly those geared for small businesses.
had a smile on his face and a lilt in his voice as he said
he'd met his two objectives and was satisfied. • This version is multilingual, so Spanish- and
French-speaking merchants can do business in
their native languages.
58
The second objective was to get the word out on the Clearent
Payments Platform, the processor's recently rolled-out open
application programming interface (API) that integrates with
e-commerce websites, mobile apps and back office systems.
members of the London-based SkyParlour public Apriva executives:
relations team. It was a much appreciated haven for media Stacey Finley Tappin, Senior Vice President,
representatives. North American Sales & Marketing Communications
Benjamin Hurley, Director,
Mobile Product Management
Jeff Fortney, Vice President,
ISO Channel Management at Clearent LLC
While Jeff Fortney, Vice President, ISO Channel
Management at Clearent LLC, was manning his The buzz at Apriva's booth on Transact 14's exhibit hall
company's booth at Transact 14 on Wednesday afternoon, floor was all about Apriva Pay Plus 3.0 and its web
he divulged a secret. "When I come to a show, I concentrate companion merchant portal 1.0 that is set for release
on two objectives only," he said. "If I meet them, the event on April 28. A private conference room within Apriva's
is a success; if not, I'm not OK." ample booth was where Benjamin Hurley, the company's
Director, Mobile Product Management, and Stacey Finley
His first objective this year was to find a partner to provide Tappin, Senior Vice President, North American Sales &
a good solution for medical offices. "One of my ISOs said Marketing Communications, discussed the key features
he needs a medical solution that'll work alongside HIPAA of their new offerings.
[Health Insurance Portability and Accountability Act]
requirements, so I'll spend my time when I'm not stuck at Here are some of the points they made about Apriva Pay
the booth looking for that," he said. Plus 3.0:
• It is white-labeled mobile payment software with
The second objective was to get the word out on the a very low barrier to market entry that acquiring
Clearent Payments Platform, the processor's recently banks can brand as their own to deliver a robust,
rolled-out open application programming interface (API) compelling mobile commerce solution they can
that integrates with e-commerce websites, mobile apps bundle with other banking services.
and back office systems. "You have a POS system, and it
either works directly with the processor like a terminal or • It can also be white labeled for the ISO market
it works with a third party like a gateway," Fortney said. as a very accessible mobile commerce solution
His message for ISOs: "Now that we have our API, you ISOs can bundle and offer to merchants, which
can map to our API and take the third party out. This can increases merchant stickiness.
save money for you and your merchants." • It comes with 24/7 support, which is unusual when
compared with other mobile payment solutions,
By Thursday afternoon, the last day of the show, Fortney particularly those geared for small businesses.
had a smile on his face and a lilt in his voice as he said
he'd met his two objectives and was satisfied. • This version is multilingual, so Spanish- and
French-speaking merchants can do business in
their native languages.
58
