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NewProducts
Innovation to Mobile card-
facilitate mobile linked offers
Company: CardFlight Inc. Company: TranSEND Inc.
Product: SwipeSimple Product: OfferPipe
Website: https://swipesimple.com commerce Website: www.transendit.com for SMBs
ardFlight Inc., a provider of mobile POS technol- ranSEND Inc., a developer of optimized POS ter-
ogy, launched SwipeSimple at The Electronic minal software systems, showcased OfferPipe
Transactions Association's Transact 14 confer- at the Transact 14: Powered by ETA confer-
C ence held in Las Vegas in April. Showcased at T ence. The company said that with the launch of
the event in the Mobile Pay Zone, SwipeSimple is designed OfferPipe, a mobile, card-linked digital marketing service,
to be a turnkey solution that empowers credit card proces- it has added a tool for ISOs and merchant level salespeople
sors, ISOs, merchant level salespeople and other resellers (MLSs) to market to small and midsize businesses (SMBs).
to offer a mobile POS product to their merchants.
"Card-linked marketing programs are the next big
CardFlight and SwipeSimple were well received: the revenue opportunity for the payments industry," said
company won the ETA's 2014 Technology Innovation Terrence Crowley, Chief Executive Officer at TranSEND.
Award. As the recipient of this award, the company was "With OfferPipe, merchant sales reps can have a different
honored for making significant advancements in the conversation. Payment services can now be viewed by
payments industry. This was welcome news for a company business owners as a profit center, adding to top-line
that has already raised over $1.6 million to fund expansion income, rather than just being looked at as an expense."
of its mobile POS technology platform.
Essentially, OfferPipe enables SMBs to tap into a much
"The pace that mobile technology is evolving is broader audience using advertising placements and
exhilarating," said Derek Webster, founder and Chief personalized offers on Facebook, Twitter, Foursquare and
Executive Officer at CardFlight. "Our team at CardFlight other social media outlets, TranSEND stated, adding that
works tirelessly to stay ahead across the changing businesses can now publish digital promotions using
landscape of iOS and Android devices. We're excited to be existing POS devices, so no additional equipment is
recognized by the ETA as a leading innovator and for our necessary.
contributions to the payments industry."
Once a digital promotion is entered into OfferPipe, the
The SwipeSimple mobile POS offering is available campaign is then relayed to digital ad exchanges for instant
exclusively through payments industry distribution redistribution to mobile publishers who directly distribute
partners via CardFlight's co-branded reseller program. the promotion to individual consumers based on their
SwipeSimple includes an encrypted card reader that is geolocation. TransSEND noted that consumers can then
compatible with iOS and Android devices, and a gateway link payment cards with OfferPipe to take advantage of
that supports a growing network of more than 20 payment instant discounts at the time of purchase.
processors.
TranSEND said OfferPipe provides ISOs and MLSs an
CardFlight pointed out additional benefits of SwipeSimple, opportunity to:
including: • Close more merchant accounts
• Encrypted card readers for added layer of security • Generate recurring revenue
• Payment app support for both iOS and Android • Deepen merchant relationships
devices
• Real-time reporting, administrative dashboard for • Reduce merchant attrition
merchants • Increase portfolio valuation
• Reseller portal for merchant onboarding, portfolio ISOs who deploy the TranSEND RevChip POS software
management are able to activate OfferPipe's mobile, card-linked market-
• Payment gateway that supports most major payment ing services portfolio wide, the company said. Once the
processors program is embedded in a merchant portfolio, merchants
In addition, CardFlight intends to stay ahead of the can quickly set up and begin distributing card-linked
promotions, the company said. At the touch of a button,
technology curve. "The rapidly growing use of tablets and merchants have the ability to configure offers, set expira-
smartphones creates opportunities across all aspects of tion data, publish deals, and monitor the success of each
commerce," Webster said. "CardFlight's mission is to be the campaign.
leader in turning tablets and smartphones into payment
acceptance devices. The launch of SwipeSimple is another
step forward."
60
Innovation to Mobile card-
facilitate mobile linked offers
Company: CardFlight Inc. Company: TranSEND Inc.
Product: SwipeSimple Product: OfferPipe
Website: https://swipesimple.com commerce Website: www.transendit.com for SMBs
ardFlight Inc., a provider of mobile POS technol- ranSEND Inc., a developer of optimized POS ter-
ogy, launched SwipeSimple at The Electronic minal software systems, showcased OfferPipe
Transactions Association's Transact 14 confer- at the Transact 14: Powered by ETA confer-
C ence held in Las Vegas in April. Showcased at T ence. The company said that with the launch of
the event in the Mobile Pay Zone, SwipeSimple is designed OfferPipe, a mobile, card-linked digital marketing service,
to be a turnkey solution that empowers credit card proces- it has added a tool for ISOs and merchant level salespeople
sors, ISOs, merchant level salespeople and other resellers (MLSs) to market to small and midsize businesses (SMBs).
to offer a mobile POS product to their merchants.
"Card-linked marketing programs are the next big
CardFlight and SwipeSimple were well received: the revenue opportunity for the payments industry," said
company won the ETA's 2014 Technology Innovation Terrence Crowley, Chief Executive Officer at TranSEND.
Award. As the recipient of this award, the company was "With OfferPipe, merchant sales reps can have a different
honored for making significant advancements in the conversation. Payment services can now be viewed by
payments industry. This was welcome news for a company business owners as a profit center, adding to top-line
that has already raised over $1.6 million to fund expansion income, rather than just being looked at as an expense."
of its mobile POS technology platform.
Essentially, OfferPipe enables SMBs to tap into a much
"The pace that mobile technology is evolving is broader audience using advertising placements and
exhilarating," said Derek Webster, founder and Chief personalized offers on Facebook, Twitter, Foursquare and
Executive Officer at CardFlight. "Our team at CardFlight other social media outlets, TranSEND stated, adding that
works tirelessly to stay ahead across the changing businesses can now publish digital promotions using
landscape of iOS and Android devices. We're excited to be existing POS devices, so no additional equipment is
recognized by the ETA as a leading innovator and for our necessary.
contributions to the payments industry."
Once a digital promotion is entered into OfferPipe, the
The SwipeSimple mobile POS offering is available campaign is then relayed to digital ad exchanges for instant
exclusively through payments industry distribution redistribution to mobile publishers who directly distribute
partners via CardFlight's co-branded reseller program. the promotion to individual consumers based on their
SwipeSimple includes an encrypted card reader that is geolocation. TransSEND noted that consumers can then
compatible with iOS and Android devices, and a gateway link payment cards with OfferPipe to take advantage of
that supports a growing network of more than 20 payment instant discounts at the time of purchase.
processors.
TranSEND said OfferPipe provides ISOs and MLSs an
CardFlight pointed out additional benefits of SwipeSimple, opportunity to:
including: • Close more merchant accounts
• Encrypted card readers for added layer of security • Generate recurring revenue
• Payment app support for both iOS and Android • Deepen merchant relationships
devices
• Real-time reporting, administrative dashboard for • Reduce merchant attrition
merchants • Increase portfolio valuation
• Reseller portal for merchant onboarding, portfolio ISOs who deploy the TranSEND RevChip POS software
management are able to activate OfferPipe's mobile, card-linked market-
• Payment gateway that supports most major payment ing services portfolio wide, the company said. Once the
processors program is embedded in a merchant portfolio, merchants
In addition, CardFlight intends to stay ahead of the can quickly set up and begin distributing card-linked
promotions, the company said. At the touch of a button,
technology curve. "The rapidly growing use of tablets and merchants have the ability to configure offers, set expira-
smartphones creates opportunities across all aspects of tion data, publish deals, and monitor the success of each
commerce," Webster said. "CardFlight's mission is to be the campaign.
leader in turning tablets and smartphones into payment
acceptance devices. The launch of SwipeSimple is another
step forward."
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