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CompanyProfle
ISO/MLS contact:
Don Lyttle
Business Development
916-960-3679
don@dealsnapt.com
www.dealsnapt.com
Merchant-driven deals
o address several pain points expressed by In addition to merchant support, dealsnapt provides
small to midsize businesses (SMBs) when deal- in-store promotional materials to encourage customer
ing with name brand daily deal websites, participation. "To create a merchant account takes about
T Sacramento-based dealsnapt launched in 2012. five minutes," Lyttle said. "It's strictly web-based. They get
The company's stated goal was to leverage proximity- a merchant profile and there's a mapping feature within
based mobile technology and social networks so that mer- the app, too."
chants could exercise greater control over local marketing
campaigns. Participation from nonprofit organizations, schools and
event venues has become a growing segment on the
According to dealsnapt, it is unlike its competitors dealsnapt platform. "We're not just deals; we're events as
because it neither dictates campaign content nor draws well," Lyttle said. "We want people to download the app
fees from campaigns launched. Instead, merchants pay a to not only see where they can save money around them,
subscription fee to use its mobile and web-based service. but also to see what they can do on a Friday or Saturday
"We give merchants the ability to post whatever they night, or if they're new to the area whether there is a
want, whenever they want, for as long as they want," concert, special event or charity event nearby."
said Don Lyttle, who heads business development at
dealsnapt. "They get to control costs, quantities, prices, ad Customer and partner friendly
duration, everything." About 70 percent of consumers who download dealsnapt's
free app elect to receive daily email notifications that list
Lyttle noted that the dealsnat platform emphasizes seven or eight new local deals, Lyttle said, adding that the
mobile and dynamic engagement with consumers. He function can be turned off at any time. For more time-
said merchants can log in any time to check the number sensitive deals, customers can choose to receive instant
of views, clicks, shares, likes and comments received phone notifications from select merchants as well. He also
to gauge the overall performance of each campaign. pointed out that customers with the app or online access
The company primarily targets SMBs in six categories: can then navigate by date, urgency, business category
activities, automotive, food and drink, health and beauty, and location to find nearby deals, events, merchants and
professional services, and retail. groups within an adjustable radius of two to 25 miles.
Snap to board
The company continues to upgrade its platform. Several
Dealsnapt built its platform to be community-centric so new features include SnapBuzz, showing what's trending
that merchants within close proximity cross-benefit. "If with other shoppers nearby; Spin2Win, offering rewards
I've got 20 or 30 merchants in a five-mile radius, all of at participating businesses; and exclusive offers to
those merchants are encouraging their customers to increase customer loyalty, such as rewards for customers
download the very same app," Lyttle said, noting that as who share local deals on social networks.
customers drive across town, the deals change based on
proximity and personal preference settings. Dealsnapt offers an affiliate program for ISOs and agents.
"We give them a great value-added tool to engage their
"Our marketing audience can go from zero to 10,000 merchants, to create stickiness with merchants and to earn
people relatively quickly in a given area, because if additional revenue, whether that revenue is on an ongoing
I download the app trying to get coffee deals from my monthly residual basis or an upfront commission," Lyttle
local coffee shop, I'm going to see deals from the hair said, adding that it "depends on how the merchant wants
salon across the street as well," Lyttle said. "It's something to pay us," which can be annually or month by month.
you don't get with texting or individual merchant apps or
other programs that are not cooperative like we are."
35
ISO/MLS contact:
Don Lyttle
Business Development
916-960-3679
don@dealsnapt.com
www.dealsnapt.com
Merchant-driven deals
o address several pain points expressed by In addition to merchant support, dealsnapt provides
small to midsize businesses (SMBs) when deal- in-store promotional materials to encourage customer
ing with name brand daily deal websites, participation. "To create a merchant account takes about
T Sacramento-based dealsnapt launched in 2012. five minutes," Lyttle said. "It's strictly web-based. They get
The company's stated goal was to leverage proximity- a merchant profile and there's a mapping feature within
based mobile technology and social networks so that mer- the app, too."
chants could exercise greater control over local marketing
campaigns. Participation from nonprofit organizations, schools and
event venues has become a growing segment on the
According to dealsnapt, it is unlike its competitors dealsnapt platform. "We're not just deals; we're events as
because it neither dictates campaign content nor draws well," Lyttle said. "We want people to download the app
fees from campaigns launched. Instead, merchants pay a to not only see where they can save money around them,
subscription fee to use its mobile and web-based service. but also to see what they can do on a Friday or Saturday
"We give merchants the ability to post whatever they night, or if they're new to the area whether there is a
want, whenever they want, for as long as they want," concert, special event or charity event nearby."
said Don Lyttle, who heads business development at
dealsnapt. "They get to control costs, quantities, prices, ad Customer and partner friendly
duration, everything." About 70 percent of consumers who download dealsnapt's
free app elect to receive daily email notifications that list
Lyttle noted that the dealsnat platform emphasizes seven or eight new local deals, Lyttle said, adding that the
mobile and dynamic engagement with consumers. He function can be turned off at any time. For more time-
said merchants can log in any time to check the number sensitive deals, customers can choose to receive instant
of views, clicks, shares, likes and comments received phone notifications from select merchants as well. He also
to gauge the overall performance of each campaign. pointed out that customers with the app or online access
The company primarily targets SMBs in six categories: can then navigate by date, urgency, business category
activities, automotive, food and drink, health and beauty, and location to find nearby deals, events, merchants and
professional services, and retail. groups within an adjustable radius of two to 25 miles.
Snap to board
The company continues to upgrade its platform. Several
Dealsnapt built its platform to be community-centric so new features include SnapBuzz, showing what's trending
that merchants within close proximity cross-benefit. "If with other shoppers nearby; Spin2Win, offering rewards
I've got 20 or 30 merchants in a five-mile radius, all of at participating businesses; and exclusive offers to
those merchants are encouraging their customers to increase customer loyalty, such as rewards for customers
download the very same app," Lyttle said, noting that as who share local deals on social networks.
customers drive across town, the deals change based on
proximity and personal preference settings. Dealsnapt offers an affiliate program for ISOs and agents.
"We give them a great value-added tool to engage their
"Our marketing audience can go from zero to 10,000 merchants, to create stickiness with merchants and to earn
people relatively quickly in a given area, because if additional revenue, whether that revenue is on an ongoing
I download the app trying to get coffee deals from my monthly residual basis or an upfront commission," Lyttle
local coffee shop, I'm going to see deals from the hair said, adding that it "depends on how the merchant wants
salon across the street as well," Lyttle said. "It's something to pay us," which can be annually or month by month.
you don't get with texting or individual merchant apps or
other programs that are not cooperative like we are."
35
