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CoverStory
your Chief Technology Officer he'd ditch all of
these tactics and focus on leveraging big data
and getting the right people on the bus."
Zaman added that the key to innovating in the
payment space is having the ability to look at
existing technologies in a new way and synthe-
size them. He noted that Jobs didn't invent the
Internet or Global Positioning System; he syn-
thesized these technologies.
3. Create an efficient ROI model: "Old school
thinking can also inhibit high tech companies
from achieving a meaningful return on invest-
ment, especially with regard to emerging digi-
tal technology," Zaman said. He emphasized
the importance of understanding each individ-
ual in a team when setting performance targets.
Make it about them, not about you, he advised.
Delegate responsibility to others and give them
credit for their leadership and success. Find
strong partners with complementary skill sets.
And finally, don't take short cuts or expect im-
mediate gratification.
"An ideal data collection and analyzing system
is customer-driven and customized according
to each organization's culture and require-
ments," he said. "The best data collection mod-
els are fully automated and do not require hu-
man intervention."
4. Achieve seamless integration: The pay-
ments ecosystem is richly layered with social
media, algorithms and databases, a morass Za-
man calls the "ugly middle." Mobile payments
create an additional layer of complexity and da-
tabases don't "talk to algorithms," making the
ugly middle especially difficult to navigate.
"There are so many platforms in payments that
it's critical for companies to figure out how their
product or service can be integrated into exist-
ing infrastructure," Zaman said. "If I had an
analytical tool, I'd need to know how it could
be integrated into the customer environment."
Zaman recommended aligning people, process,
and technology to deliver a brand promise. He
suggested partnering with payments disrup-
tors to create new value and establish new mar-
kets.
5. Gain followers: When attempting to attract
prospective clients with limited time and bud-
gets in the crowded and noisy global market-
place, traditional product and service claims
may fall short of the mark. Zaman said, "Com-
panies need to ask how do we create new value
38
your Chief Technology Officer he'd ditch all of
these tactics and focus on leveraging big data
and getting the right people on the bus."
Zaman added that the key to innovating in the
payment space is having the ability to look at
existing technologies in a new way and synthe-
size them. He noted that Jobs didn't invent the
Internet or Global Positioning System; he syn-
thesized these technologies.
3. Create an efficient ROI model: "Old school
thinking can also inhibit high tech companies
from achieving a meaningful return on invest-
ment, especially with regard to emerging digi-
tal technology," Zaman said. He emphasized
the importance of understanding each individ-
ual in a team when setting performance targets.
Make it about them, not about you, he advised.
Delegate responsibility to others and give them
credit for their leadership and success. Find
strong partners with complementary skill sets.
And finally, don't take short cuts or expect im-
mediate gratification.
"An ideal data collection and analyzing system
is customer-driven and customized according
to each organization's culture and require-
ments," he said. "The best data collection mod-
els are fully automated and do not require hu-
man intervention."
4. Achieve seamless integration: The pay-
ments ecosystem is richly layered with social
media, algorithms and databases, a morass Za-
man calls the "ugly middle." Mobile payments
create an additional layer of complexity and da-
tabases don't "talk to algorithms," making the
ugly middle especially difficult to navigate.
"There are so many platforms in payments that
it's critical for companies to figure out how their
product or service can be integrated into exist-
ing infrastructure," Zaman said. "If I had an
analytical tool, I'd need to know how it could
be integrated into the customer environment."
Zaman recommended aligning people, process,
and technology to deliver a brand promise. He
suggested partnering with payments disrup-
tors to create new value and establish new mar-
kets.
5. Gain followers: When attempting to attract
prospective clients with limited time and bud-
gets in the crowded and noisy global market-
place, traditional product and service claims
may fall short of the mark. Zaman said, "Com-
panies need to ask how do we create new value
38
