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can retrieve funds. The partners also plan to
introduce Beacon technology, designed to notify
users in proximity of CardFree Cash ATMs.

• October 2015: HalCash North America joined
forces with PAI to launch Pin4, a cardless cash
network that does not require an ATM card or
bank account. Business owners can use the Pin4
API to create real-time, mobile, cardless cash
solutions.

• July 2016: PAI and FIS NYCE Payments Network
launched FIS Cardless Cash, a mobile phone-to-
ATM scheme that replaces plastic cards at ATMs.

ATM fraud deterrent

In addition to convenience, cardless cash solutions can
be a viable deterrent against ATM fraud, particularly
criminal activities that involve card skimmers and
cameras, some analysts have stated. In an earlier
interview with The Green Sheet, Douglas Brown, Senior
Vice President and General Manager of FIS Mobile,
noted increasingly sophisticated ATM fraudsters.
"They're starting to use techniques called inserts,
which goes beyond that superficial skimmer that sits
outside the machine," he said. "The insert is a physical
device that is inserted inside the tracks of the machine.
These inserts prey on both EMV and non-EMV cards."

Brown said Cardless Cash phone-based authentication
is a crime deterrent because no data is stored or
displayed on a smartphone. "We don't send your card
information from the phone to the machine," he said.
"The phone speaks to the ATM over a secure cloud
path network."

Another related benefit of cardless cash solutions is
speed, which can add convenience and safety to the
transaction, Brown noted. "Because you can get in and
out of an ATM in 11 seconds, there is a lot less physical
threat to you," he said.

ATM deployers and payments industry analysts expect
the added security and convenience of cardless cash
solutions to continue to fuel global adoption.

A growing cardless movement

Todd Lawrence is CEO of Just Cash, a new company
with a mobile cash solution designed to bring "the
last critical mile of the banking experience into the
mobile world." Built on existing ATM infrastructure,
Just Cash can be integrated into digital wallets and
mobile banking apps, enabling users to tap their
phones to withdraw cash at participating ATMs. The
company has been working closely with leading ATM
manufacturers and plans a U.S. launch in 2017.

"Mobile cash has reached an inflection point, by
providing accessibility, convenience and technology
that has helped it scale," Lawrence said. "Just Cash

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