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ReadersSpeak
Kudos and a question ing out in the biz. How important are they? Can you fill
me in?
Really love the publication! Do you guys also still send out
the GSQ? Dorothy Rhone
Merchant Level Salesperson
Chris Kennedy Dorothy,
Kennedy Business Solutions
Chris, The card brands do have strict rules about how ISOs and
agents represent themselves in person and in their mar-
Thanks for taking the time to appreciate our work. It's keting materials. This is to prevent reputational harm to
good to know we are making a difference. We retired GSQ the payments system. An excellent article that will pro-
at the end of 2015 because we found that far more people vide the pertinent information is "Are your marketing
were reading and supporting The Green Sheet, our semi- materials compliant," by Peggy Bekavac Olson, The Green
monthly magazine, than GSQ, our quarterly publication. Sheet, Feb. 13, 2012, issue 12:02:01 (www.greensheet.com/
Since the lead articles in each issue of The Green Sheet go emagazine.php?story_id=2898&search_string=marketing%20
into depth on compelling topics in contemporary pay- materials&search_string2=rules). In the article, Olson ex-
ments, we determined it makes sense to be streamlined plains how to comply and brings home the fact that if you
and focus our energies on those and other well-researched do not adhere to the rules for marketing solicitation and
feature articles within the magazine itself. program materials, you may face audits, penalties and
fines.
We do have GSQ issues from 1999 through 2015 archived
on our website, though, if you want to view them: www. Editor
greensheet.com/gsq.php. And if you ever want to suggest
lead article topics, we would be delighted to consider your What would you like to know?
ideas.
Is there something about the payments industry that
Editor doesn't quite make sense to you or that you'd like to under-
stand in greater detail? We have a wealth of information in
Mind your marketing collateral our archives that can answer myriad questions. Ask away,
or send us your feedback and suggestions. We're eager to
I've heard there are rules about what you're supposed to hear from you at greensheet@greensheet.com.
include on your business cards, website, etc. I'm just start-
