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Letter from the editors What are you
waiting for?
D eveloping, testing and launching a new
product, and then gaining a sustainable Let me help you increase your
share of the market, is a challenge inno- bottom line today!
vators face in every industry. Creativity
in this regard is on the rise in payments, with new We make it easy for you to reach your
technologies and new forms of collaboration taking target audience with a personalized
hold. And there's no time like now for those who custom advertising campaigns to meet
have a keen eye for what the market needs, tolerance your companies individual needs today.
for risk, tenacity and the ability to corral resources
to remove pain points for specific parties to the pay- • Spotlight Innovators’ • Resource Guides
ment process. Web Pages (multiple options
available)
The lead article in this issue explores what it takes to • Custom Videos
exploit the product development opportunities that (multiple level • Print advertising
abound in our sphere. If you're interested in game- options available) (multiple options
changing technology and partnerships in payments, available)
it appears Money20/20 is one show that could open • Targeted Email
new doors for you. This is one of the topics discussed Campaigns • Online advertising
by our esteemed contributing writers. Also detailed
by industry experts in this issue are what has Danielle Thorpe
changed in the high-risk merchant sector over the
last 25 years, and what remains the same; perplexing AVP Media Partnerships
debit card routing choices presented to consumers at
the POS and clarification of Visa's network routing Call me for details
provisions; why it makes sense for merchant level
salespeople to rebrand as payroll processing or 707.284.1686
marketing sales professionals; the consequences of
overlooking the importance of email etiquette; and DANIELLE@GREENSHEET.COM
significant signs that your merchant agreement is
out of date. 5

In the news, we've reported on the U.S. Supreme
Court's denial of the defendants' appeal for dismissal
in the National ATM Council's case against Visa and
Mastercard regarding debit card network pricing; a
new NFC Forum tag certification program defining
common operability and compliance parameters for
NFC tag applications; inroads made for contactless,
cardless cash in the United Kingdom; and security
pros' emphasis that risk management and cyber
security should be year-round endeavors, not
just holiday-season efforts. Also herein you will
find company and new product profiles; features
on U.S. merchant acquirer compensation; new
developments in the mobile arena; and news briefs
on a host of achievements in our space, including
Visa's acquisition of CardinalCommerce, the opening
of registration for the Electronic Payments' 2017 POS
Roadshow, nonprofit organization GlobalPlatform's
new specifications pertaining to secure chip
technology; and much more.

We're here to provide educational and professional
resources for the payments industry's feet on
the street. How do you think we're doing? What
suggestions do you have? Tell us at greensheet@
greensheet.com. And we always welcome relevant
news at press@greensheet.com.