Page 39 - GS170101
P. 39

Education

This type of factoring is known as non-recourse because      It might be difficult to tie in merchant processing directly
the risk of non-payment is on the factoring company          to these solutions; however, you can partner with a
after it purchases the receivables. In recourse factoring,   finance company to offer them as a value-added service.
the merchant (seller) holds the risk of the receivables      Your sales commission from the finance company might
not performing even after the merchant has sold the          be 15 percent of the revenue generated. So on a factoring
receivables to a factoring company.                          deal, if a $25,000 invoice is purchased with a 2 percent
                                                             discount rate, the finance company would generate $500,
A/R versus P/O financing                                     and you would be paid $75 (15 percent of revenue) on that
                                                             transaction.
Instead of selling receivables, a merchant could choose to
leave them on the balance sheet and use them as collateral   Even though A/R factoring has been around for over 400
for a working capital loan. This would fall under a broad    years, many companies experience cash flow issues due to
category of asset-based lending and usually be provided      the Net D procedure and have no awareness of factoring.
by finance companies like those involved in factoring        This presents an excellent opportunity as you rebrand
arrangements. They usually evaluate assets such as           from being an MLS leading in with free terminals and
real estate, inventory, luxury cars, art, equipment and,     processing rate savings to instead leading with various
of course, accounts receivables and approve about a 70       forms of alternative debt financing.
percent loan-to-value ratio of assets pledged.
                                                             Doing so would help you become more of a profit center to
Purchasing order (P/O) financing is used before accounts     a merchant, not just a cost center. This is what GS Online
receivables are created, as a merchant might have to         MLS Forum Member Dee Malik recently spoke about in a
purchase materials to render services, but not have the      forum discussion.
capital to purchase said materials upfront. The merchant
may, however, have an outstanding purchase order for a       "After all the success and all the years that we have been a
service a client wants the merchant to provide.              part of this space, the merchant looks at us as only a cost
                                                             center rather than a profit center," he wrote. "How is that
In this situation, a finance company would advance to the
merchant the capital needed to purchase the materials.         Let us help you
Once the merchant receives the materials, renders the
service and collects payment for said service, the finance   reach your target
company is paid from a portion of the revenue the              audience today!
merchant receives on the transaction.
                                                                     Targeted Email               Custom Video
Selling strategies                                                        Campaigns         Mini commercials that

If you seek to rebrand to lead in with A/R factoring, A/R         Sent to Green Sheet’s          focus your services
financing or P/O financing, industries for you to target        exclusivemailing list of   directly to our industry
would include some of the following, based on the fact that     readers working in our
many of these industries bill using the Net D approach:                                                     audience.
                                                                                industry.
                     •	 Textiles                                                                    NEW to GS!!
                                                                   Resource Guides         Spotlight Innovators
                     •	 Printing                             Mini ads that can be seen
                                                                                                 Individualized web
                     •	 Staffing                               with print/online/front            pages focusing on
                                                                page options available.            innovators in our
                     •	 Security
                                                                                                             industry.
                     •	 Janitorial
                                                             800.757.4441
                     •	 Oil and gas
                                                                    MORE OPTIONS AVAILABLE EMAIL US TODAY!
                     •	 Construction                         DANIELLE@GREENSHEET.COM / RICK@GREENSHEET.COM

                     •	 Manufacturing

                     •	 Trucking/logistics

                     •	 Healthcare

                     •	 IT/telecommunications

                     •	 Import/export

                     •	 Government contracts

                                                                                                                        39
   34   35   36   37   38   39   40   41   42   43   44