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the U.S. mobile wallet push initiative. Your business model might be working for you now, but the only way to
Nonetheless, a comeback is overdue. sustain it in the long run, is to keep improving it.
With the rollout of 3D Secure 2.0,
whose specifications heavily focus on • Embrace technology innovations and new products. Learn as much
the development of seamless, wallet- as you can and smartly incorporate what works best for you in your
based authentication, coupled with portfolio and offerings. Even if development time and adjustments
Alipay's move into the U.S. market, seem too time-intensive at first, always look at the bigger picture. Ask
perhaps this is the perfect instant for yourself how you can improve your company. Probably the answer has
wallets to strike back. already been built for you, so go out and find it.
Integrated, outbound • Progress and take payment processing to the next level. PayPal Inc. and
payment systems Stripe Inc. are working for a reason, so maybe this should be the year in
which you invest in expanding your services, strive for automation and
Assuming the ways available for offer smart add-ons that will help you become more of a one-stop shop.
people to make payments can be
paralleled to a segregated "division Even though the future of payments surely looks messy, one thing is certain:
of labor" model, a counter trend will change will continue to escalate. And the only way to survive and thrive is
be detected in software designed to embrace change and use it toward your advantage to help your business
to receive payments. How so? Even move forward. Take REP to heart, and you'll stand a chance of climbing up the
though the payments circle has long change ladder in the year ahead.
taken pride (for lack of a better word)
in its extremely fragmented, ineffi- Evi Triantafyllides is the Marketing Director at PAAY, a software solution that qualifies e-commerce
cient operating mode, the need for a transactions at lower interchange rates and shifts liability for e-commerce fraud away from mer-
change is evident. A change whose
time has arrived. chants, to the card issuers. Evi was the first full-time employee at PAAY. She is responsible for the
company's marketing, and at the same time focuses on ISO relations and partnerships. Find out
With the diversification of payouts about PAAY at www.paay.co or reach out to her directly at evi@paay.co.
reaching a tipping point, both in
terms of type and scope (think an ar-
ray of cross-border contractors, resell-
ers, partners, virtual terminals and
customer relationship management
systems), the old structure is start-
ing to feel increasingly dated and
restrictive. New platforms entering
the market are striving to be all en-
compassing, multipurpose solutions
that offer cohesive management and
operational tools, compliance, track-
ing and data analysis.

Even though these developments
have been marginalized in terms
of payment and fintech innovation
headlines, this could be one of the
most efficient transformations yet,
bringing about significant improve-
ments for all players involved.
Research, embrace, progress
We should research, embrace and
progress, and use the acronym (REP)
to signify something bigger than a
sales representative this year. Here's
what I mean:

• Research and learn about new
products as much as you can.

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