Page 5 - GS170102
P. 5
Letter from the editors Let us
help you yyooupe pp y
s part of our mission to provide informa-
i innncreease
yououurrr
y
tion and resources that will aid in the increase your
bottom line
professional success of ISOs and merchant b b bottto linneee
A level salespeople, we periodically compile today!
t todod
glossaries of terms used in the payments biz. This
helps ensure that all of us, from the newest entrant
to the most seasoned payment pro, know what we're
talking about when we say, for example, mid-quali-
fied or MO/TO. Also, given the constant evolution of
payments, newer terms like payfac and blockchain are
being discussed with increasing frequency.
Thus, the lead article for this issue is our latest
glossary. We have limited space within our pages, of
course, so we had to limit the entries. If you'd like us to
add terms and definitions to an online version, please
let us know at greensheet@greensheet.com.
You may even spot potential glossary candidates
in some of the articles herein. Our industry-expert
contributing writers have addressed an array of topics,
including the critical need for the feet on the street to Customized advertising
take good care of their mental health; the accelerated
and exciting evolution of electronic transactions since
the days of phone-in authorizations; a look at why and company and budget.
when processor price increases are justified; a simple,
effective way one ecommerce merchant reduced *Print ( various sizes)
shopping cart abandonment; issues sellers need to
consider before, during and after a portfolio sale; and *Online
a few astute predictions, along with a little advice for *Video
the coming year.
*Resource Guide
In the news section, you'll find stories on Visa and (print/online/front page)
Wal-Mart's settlement of their differences over PIN *Email Blasts
debit in Canada; the strength of ecommerce and how
it's driving economic growth; a double-digit rise in *Spotlight Innovators Pages
all retail areas, from mom-and-pop retailers to the *Bundle package
largest global brands, during the 2016 holiday period;
cybercrime trends in the APAC region and ways to discounts
mitigate it. Also, along with company, product and Call today!
individual profiles, we've included news briefs on
new retail trends and milestones such as new awards, 707-284-1686
certifications, expansions, research, partnerships,
acquisitions and appointments of note.
Have you, your colleagues, partners or company
achieved something outstanding in the payments
sphere lately? We'd love to include your milestones, as
well. We don't have room to print all the good news
we receive, but, on our home page, we post all relevant
press releases sent to press@greensheet.com.
And we always welcome your questions, comments
and suggestions at greensheet@greensheet.com. Keep in
touch; we are here to help you thrive in your career.
Danielle Thorpe
AVP Media Partnerships
5