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Letter from the editors                                     Let us


                                                                    help you yyooupe pp y
                  s part of our mission to provide informa-
                                                                    i innncreease
                                                                                      yououurrr
                                                                                      y
                  tion and  resources  that  will aid in the        increase your
                                                                    bottom line
                  professional success of ISOs and merchant         b b bottto     linneee
        A level salespeople, we periodically compile                today!
                                                                    t todod
        glossaries of terms used in the payments biz. This
        helps  ensure  that  all  of  us,  from  the  newest  entrant

        to the most seasoned payment pro, know what we're
        talking about when we say, for example, mid-quali-
        fied or MO/TO. Also, given the constant evolution of
        payments, newer terms like payfac and blockchain are
        being discussed with increasing frequency.
        Thus, the lead article for this issue is our latest
        glossary. We have limited space within our pages, of
        course, so we had to limit the entries. If you'd like us to
        add terms and definitions to an online version, please
        let us know at greensheet@greensheet.com.

        You may even spot potential glossary candidates
        in some of the articles herein. Our industry-expert
        contributing writers have addressed an array of topics,
        including the critical need for the feet on the street to   Customized advertising
        take good care of their mental health; the accelerated
        and exciting evolution of electronic transactions since
        the days of phone-in authorizations; a look at why and     company and budget.
        when processor price increases are justified; a simple,
        effective way one ecommerce merchant reduced                        *Print ( various sizes)
        shopping cart abandonment; issues sellers need to
        consider before, during and after a portfolio sale; and                   *Online
        a few astute predictions, along with a little advice for                   *Video
        the coming year.
                                                                           *Resource Guide
        In the news section, you'll find stories on Visa and               (print/online/front page)
        Wal-Mart's settlement of their differences over PIN                   *Email Blasts
        debit in Canada; the strength of ecommerce and how
        it's driving economic growth; a double-digit rise in      *Spotlight Innovators Pages
        all retail areas, from mom-and-pop retailers to the                *Bundle package
        largest global brands, during the 2016 holiday period;
        cybercrime trends in the APAC region and ways to                         discounts
        mitigate it. Also, along with company, product and                    Call today!
        individual profiles, we've included news briefs on
        new retail trends and milestones such as new awards,            707-284-1686
        certifications, expansions,  research, partnerships,
        acquisitions and appointments of note.

        Have you, your colleagues, partners or company
        achieved something outstanding in the payments
        sphere lately? We'd love to include your milestones, as
        well. We don't have room to print all the good news
        we receive, but, on our home page, we post all relevant
        press releases sent to press@greensheet.com.

        And we always welcome your questions, comments
        and suggestions at greensheet@greensheet.com. Keep in
        touch; we are here to help you thrive in your career.
                                                                       Danielle Thorpe

                                                                            AVP Media Partnerships


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